Table of contents
Customer orientations and usage of financial distribution channels
Jennifer Thornton, Lesley WhiteThis research examined the survey responses of 801 financial customers who provided information regarding their usage of, and attitudes towards, financial distribution channels…
Adapting geodemographic information to army recruiting: the case of identifying and enlisting Private Ryan
David J. Faulds, Stephan F. GohmannThe primary objective of this research was to develop a segmentation model for the United States Army Recruiting Command Headquarters (USAREC), located at Fort Knox, Kentucky. The…
Application of brand equity measures in service markets
Marisa Maio MackayMany practitioners and researchers believe that differences exist between service and product markets, which warrant different marketing practices. The branding literature…
Exploring the market potential and bundling of business association services
Robert J. Bennett, Paul J.A. RobsonThis paper is aimed at association managers and market advisors. It explores how associations balance their provision of different services, the potential for associations to…
The effects of obesity, gender and specialty on perceptions of physicians’ social influence
James M. Stearns, Shaheen Borna, Srinivasan SundaramThis research examines the effects of obesity, gender, and specialty on the social influence of physicians. Recent research in other areas of social science indicates that the…
ISSN:
0887-6045e-ISSN:
2054-1651ISSN-L:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Professor Kristina Heinonen
- Professor Mark Rosenbaum