Journal of Services Marketing: Volume 33 Issue 6

Commentary: transformative service research and social marketing – converging pathways to social change

Rebekah Russell-Bennett, Raymond P. Fisk, Mark S. Rosenbaum, Nadia Zainuddin

The purpose of this paper is to discuss two parallel but distinct subfields of marketing that share common interests (enhancing consumers’ lives and improving well-being): social…

Viewpoint: the role of cancer resource center services on men's health

Mark S. Rosenbaum, German Contreras Ramírez

This paper aims to develop a conceptual framework that clarifies the social supportive role of cancer resource center services in the lives of men with cancer and its impact on…

Viewpoint: a practitioner’s response to overcoming barriers to access by male participants at cancer resource centers

Marianne Cirone

The purpose of this paper is to provide suggestions regarding how cancer resource center directors, staff and volunteers may encourage men battling cancer, as well as male cancer…

Non-medical health centers – directions for service researchers

Troy Daniel Glover, Diana Catharine Parry

The purpose of this paper is to provide directions for research on non-medical health service and servicescapes by building off Rosenbaum’s study of social support for men at a…

Addressing vulnerability: what role does marketing play?

Lilliemay Cheung, Janet R. McColl-Kennedy

The purpose of this paper is to critically explore the connection between social marketing and transformative service research (TSR), providing a conceptual framework and…

A continuum of transformative service exchange: insights for service and social marketers

Josephine Previte, Nichola Robertson

Transformative service research (TSR) and social marketing share a common goal, which is to institute social change that improves individual and societal well-being. However, the…

Health service literacy: complementary actor roles for transformative value co-creation

Janet Davey, Christian Grönroos

Although health-care features prominently in transformative service research, there is little to guide service providers on how to improve well-being and social change…

Visual storytelling and vulnerable health care consumers: normalising practices and social support through Instagram

Lauren Gurrieri, Jenna Drenten

The purpose of this study is to explore how vulnerable healthcare consumers foster social support through visual storytelling in social media in navigating healthcare consumption…

Exploring the role of family in enhancing the well-being of patients with developmental disorders

Paula Lam, Constanza Bianchi

The purpose of this paper is to investigate how family members co-create value and improve the well-being of patients with chronic developmental disorders, such as Asperger…

Social well-being and transformative service research: evidence from China

Kuo Feng, Levent Altinay, Hossein Olya

This empirical study aims to investigate the influence of socially supportive services provided by commercial senior living services on older customers’ social well-being. This…