Journal of Services Marketing: Volume 1 Issue 2

FINANCIAL SERVICES: INCREASING YOUR MARKETING PRODUCTIVITY AND PROFITABILITY

Yoram Wind

A comparative study was made by Coopers and Lybrand on the importance of various management areas. Of the executives surveyed in the early 1980's, only 29 percent perceived…

EVALUATING THE IMPACT OF CUSTOMER SERVICE DELIVERY SYSTEMS

Richard T. Garfein

A recent cover story in Time Magazine dealing with the subject of service in America made the following comments: Personal service has become a maddeningly rare commodity in the…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008199. When citing the article, please…

THE PARETO PRINCIPLE: ITS USE AND ABUSE

Robert Sanders

Vilfredo Pareto was a late nineteenth‐century economist/sociologist who first noted and reported his observation that about 80 percent of wealth was concentrated in about 20…

ECHOIC MEMORY EXPLORED AND APPLIED

Terry Clark

The author reviews the concept of echoic memory. The topics of the modality advantage of echoic over visually received stimuli, the suffix effect, echoic trace duration, and…

SOCIAL MARKETING AND HEALTH EDUCATION

D.S. Leathar, G.B. Hastings

The value of social marketing must ultimately depend on its ability to provide unique and practical assistance to those involved in “furthering social causes.” This article…

BUILDING COMPANY LOYALTY AND RETENTION THROUGH DIRECT MARKETING

David S. Pottruck

Direct marketing traditionally has been regarded as a powerful tool for attracting new customers. Today more and more companies are recognizing that it also can be extremely…

MARKET SEGMENTS AND OTHER REVELATIONS

Robert L. Burr

Prudential is not exceptional at segmentation, target marketing, or positioning. In large part it doesn't need to be. The critical success factor for Prudential is not…