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SOCIAL MARKETING AND HEALTH EDUCATION

D.S. Leathar, G.B. Hastings

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 February 1987

603

Abstract

The value of social marketing must ultimately depend on its ability to provide unique and practical assistance to those involved in “furthering social causes.” This article discusses what is unique about social marketing and then assesses its contribution in one specific area: health education.

Citation

Leathar, D.S. and Hastings, G.B. (1987), "SOCIAL MARKETING AND HEALTH EDUCATION", Journal of Services Marketing, Vol. 1 No. 2, pp. 49-52. https://doi.org/10.1108/eb024708

Publisher

:

MCB UP Ltd

Copyright © 1987, MCB UP Limited

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