Table of contents
Building expert systems from the selling scripts of multiple experts
Thomas L. Ainscough, homas E. DeCarlo, homas W. LeighExpert systems seek to solve problems by using a computer to apply reasoning methodologies to knowledge in a specific domain in order to render advice or recommendations, much…
881
Demographic discriminators of service quality in the banking industry
Marla Royne StaffordService quality continues to be a significant issue in the banking industry. Because money and other financial services are generally undifferentiated products, banks are…
4166
Dental services marketing: do market segments based on usage rate differ in terms of determinant attributes?
Zhengyuan Wang, Swinder Janda, C.P. RaoAttempts to highlight differences among market segments of dental care customers in terms of the various attributes that determine which dental practitioner they patronize. The…
1919
An experiment in changing corporate image in the financial services industry in the UK
Emily BoyleThe increasing deregulation of the financial services sector in the UK in the 1980s greatly intensified the competition between firms in the industry. One company affected by this…
1827
ISSN:
0887-6045e-ISSN:
2054-1651ISSN-L:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Professor Kristina Heinonen
- Professor Mark Rosenbaum