Journal of Services Marketing: Volume 28 Issue 5

Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea

This paper aims to examine whether culture impacts the execution of financial services advertising (FSA). Specifically, this study investigates how cultural values are reflected…

Building trust by signaling trustworthiness in service retail

The purpose of this paper is to investigate the role of retailer trustworthiness in driving customer trust and the subsequent impact on loyalty. The authors position…

Reexamining the place of servicescape in marketing: a service-dominant logic perspective

The purpose of this paper was to extend understanding of the sense of place captured by the servicescape concept, as a means by which customers clarify their service expectations…

Customer delight and work engagement

The purpose of the current research is to evaluate how customer contact level and customer service-based role conflict influence the relationship between customer emotions and…

Customers helping customers: payoffs for linking customers

This paper aims to examine the relationship between customer networks and intercustomer social support, through the theoretical lens of service dominant logic (SDL). Co-creation…

The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms

The purpose of this research paper is to examine the impact of a number of variables on the adoption of strategic pricing by industrial service firms, and the effect of this…

Recommendations as personalized marketing: insights from customer experiences

The purpose of this paper is an exploratory study of customers’ “lived” experiences of commercial recommendation services to better understand customer expectations for…

Executive summary of "Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Kore"

Executive summary of "Customers helping customers: payoffs for linking customers"

Executive summary of "Reexamining the place of servicescape in marketing: a service-dominant logic perspective"

Executive summary of "Recommendations as personalized marketing: insights from customer experiences"

Executive summary of "Building trust by signaling trustworthiness in service retai"

Executive summary of "The antecedents of strategic pricing and its effect on company performance in the case of industrial service firms"

Executive summary of "Reexamining the place of servicescape in marketing: a service-dominant logic perspective"