Table of contents
Marketing Services Internationally: Barriers and Management Strategies
Lee D. DahringerFocuses on the international marketing of services and the need forservice marketers to be aware ofbarriers to international marketingunique to the service sector, as well as of…
Profiling Early Triers of Service Innovations: A Look at Interactive Home Video Ordering Services
Alan J. Greco, D. Michael FieldsExamines the need for marketers of service innovations to be awareof barriers to trial and adoption. Considers the example of theintroduction of interactive home video ordering…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110034974. When citing the…
Expert Systems for Services Marketing – Prospects and Payoffs
Rajendra S. SisodiaExplores the application of expert systems in the field of servicesmarketing. Describes the basics of the technology along with severalhypothetical systems. Concludes with a brief…
Some Caveats Regarding the Interpretation of Data from 800 Number Callers
Kathy Gardner ChadwickNotes how more and more companies are using information from their800 number callers as a substitute for conventional survey research,analysing the monthly volume of complaints in…
ISSN:
0887-6045e-ISSN:
2054-1651ISSN-L:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum