The sorrows of methods researchers

Abstract

Purpose

This paper aims to focus on service research methods and highlights the need to treat method parts similar to the theoretical parts in papers.

Design/methodology/approach

The authors discuss current methodological topics and reflect on their own way of crafting method parts.

Findings

The authors provide recommendations on how to treat and enhance service-marketing research methods.

Originality/value

This paper aims to start discussions about methods in service-related papers, either from an editorial, reviewer or author’s perspective.

Citation

Kuppelwieser, V. and Klaus, P. (2025), "The sorrows of methods researchers", Journal of Services Marketing, Vol. 39 No. 1, pp. 1-3. https://doi.org/10.1108/JSM-09-2024-0496