Table of contents
A conceptual approach to classifying sports fans
Kenneth A. Hunt, Terry Bristol, R. Edward BashawDevelops a classification or typology of the sports fan. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and…
The impact of a video screen and rotational‐signage systems on satisfaction and advertising recognition
Jesse N. Moore, Gregory M. Pickett, Stephen J. GroveExamines the impact of a video screen on spectator satisfaction and the advertising effectiveness of rotational‐signage systems. A total of 181 spectators at a major college…
Franchise relocation and sport introduction: a sports marketing case study of the Carolina Hurricanes’ fan adoption plan
Scott W. Kelley, K. Douglas Hoffman, Sheila CarterFranchise relocation and sport introduction are becoming commonplace in professional sports. However, many franchises have found that developing fan acceptance is often…
An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events
Stephen R. McDaniel, Daniel S. MasonThe marketing of alcohol and tobacco products and their related public policy implications have become controversial issues worldwide, due mainly to health‐related issues. Uses a…
Closing the gaps: service quality in sport tourism
Des ThwaitesDraws on the extant literature in the areas of services marketing, sport tourism and service quality to present a range of concepts and models that have utility in heightening…
Sports marketing: an examination of academic marketing publication
J. Richard ShannonLooks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. Sports currently represents the eleventh largest…
ISSN:
0887-6045e-ISSN:
2054-1651ISSN-L:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Professor Kristina Heinonen
- Professor Mark Rosenbaum