City Branding of Denpasar City as a Creative City Through the Denpasar Festival Event
Abstract
Purpose – The purpose of this research is to describe the Denpasar Festival event as a city branding program of Denpasar city. Through the Denpasar Festival event, we also want to give an idea of the city of Denpasar as a creative city.
Design/Methodology/Approach – This study uses a qualitative method. The data were obtained based on observations and interviews of the people involved in the Denpasar Festival Event. In addition, researchers also conducted data collection through the official website of the Denpasar city government.
Findings – In carrying out city branding of Denpasar city, the government routinely carries out the annual activities of Denpasar Festival. Denpasar Festival is a show of creative culture creativity of the people of Denpasar city, which is more inclusive in which people can enjoy and actively participate in displaying the results of their superior creations.
Originality/Value – Denpasar Festival Event can affect the city branding Denpasar city so that it can be used as an effective way in increasing public knowledge of city branding Bandung. Therefore, the event should be Denpasar Festival or other events to be maintained and even improved quality and quantity in every other event in the city of Denpasar.
Keywords
Citation
Setianti, Y., Dida, S. and Ni Putu Cynthia Uttari Putri, (2018), "City Branding of Denpasar City as a Creative City Through the Denpasar Festival Event", Proceedings of MICoMS 2017 (Emerald Reach Proceedings Series, Vol. 1), Emerald Publishing Limited, Leeds, pp. 367-371. https://doi.org/10.1108/978-1-78756-793-1-00025
Publisher
:Emerald Publishing Limited
Copyright © 2018, Yanti Setianti, Susanne Dida, Ni Putu Cynthia Uttari P.
License
Published in the Emerald Reach Proceedings Series. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode
1. Introduction
Bali is a tourist destination of the world and has great tourism potential due to it’s natural beauty, the diversity of art and culture, as well as the religious social life of its unique community with the majority of its Hindu population. The rapid development of tourism in Bali makes tourism an integral part of people’s lives in Bali. The city of Denpasar is the capital of Bali province, in addition to having a number of potential tourist attractions as well as a barometer or representation of the image of Bali tourism (first image of Bali). As a tourist destination, the city of Denpasar has a number of tourist attractions that are not less interesting than other areas. Likewise, various supporting facilities such as tourism accommodation, restaurants, travel agencies, shopping centers, and health facilities are always ready to serve the needs of tourists. The policy measures that have been pursued by the Denpasar City Government in the framework of tourism development in Denpasar are stated in the Tourism Destination Development Program, which is called Activity Year of Denpasar Visit (Sightseeing Denpasar, 2008). Denpasar Sightseeing Program is a tourism program that embraces various arts and cultural activities, which are carried out continuously in Denpasar city every year since 2008. Denpasar Festival is a pre-eminent activity in Denpasar Sightseeing Program which is held periodically every end of year starting in 2008 when it is known as the Gajah Mada Festival. Along with that, Denpasar City Government intensively disseminate city branding Denpasar city entitled “Denpasar, The Heart of Bali,” which adorn every advertisement of tourism. This is a good breakthrough done by the City Government of Denpasar in an effort to realize the creative city of Denpasar. Although explicitly visible, the vision tends to the cultural base of the course, but there is no harm in the spatial side should also be an important consideration for the Government of Denpasar as a policy giver. The courage to include creative city keywords in the formal development vision would need to be appreciated. By looking at the potential of Denpasar with historical background and characteristic of creative society, it is very possible that the city of Denpasar is able to meet the criteria of creative city development initiated by experts. Landry (2008) explains that as a whole there are seven prerequisites for realizing the creative city from various aspects, namely personal qualities, leadership, Diversity of species and human talents, organizational culture, Local identity, Urban space and facilities, and network dynamics. In addition, Evans et al. (2006) also provide some important aspects of the creative city gained from the experience of Toronto and New York. In addition to the above policy steps, efforts to support the development of tourism Denpasar is also done through the policy of realizing the City of Denpasar as a creative city (creative city) based on superior culture. The policy is implemented in the form of a number of activities that show the innovative spirit and creativity of the people of Denpasar. These activities include Denpasar Pet’s Festival, Denpasar Hortikultura Festival, PekanSeniRemaja, Ritual RahinaTumpek, Sanur Village Festival, DTIK (Denpasar Information, Communication and Technology) Festival, The Exotic of Wastra dan Cinta by Anak Bangsa, Lomba Chef Senior, Denpasar Festival, Rare Festival, Utsawa Dharma Gita, Dialog Budaya Rembug Sastra, Photo Contest Denpasar Creative, Maha Bandana Prasadha Event, and Denpasar City Anniversary Ceremony that are always filled with diversity food heritage, music, fashion show, art market, farm market, seminars, and awards. Creativity is the Main Vision of Denpasar City Development. As a region with minimal natural resources, Denpasar has only three human resources, which is believed to be a key strategy of development in Denpasar city and is supported by the intensity of social and economic interaction. Creativity is the main capital to have competitiveness in facing global challenges. Creativity can have an economic impact, but of course there must be a motivation. One of the Government’s steps to stimulate economic growth is by providing creative spaces such as the Denpasar Festival .Creative economic forms always come up with a distinctive added value, create their own “market,” and succeed in absorbing labor and economic income. Pangestu as Minister of Tourism and Creative Economy period 2011–2014 in the Creative Economy Development Convention 2009–2015 when he served several reasons why the creative industries need to be developed in Indonesia mentioned, among others (1) make a significant economic contribution, (2) creating a positive business climate, (3) to build the image of national identity, (4) based on renewable resources, (5) create innovation and creativity which is a nation’s competitive advantage, and (6) provides a positive social impact. One of the reasons for the development of creative industries is the positive impact that will affect the social life, business climate, economic improvement, and also affect the image of a region. Related to the effort to realize Denpasar as a creative city, Bappeda Denpasar since 2008 has tried to develop creative city concept by synergizing the six components mentioned.
2. Methodology
This research uses a qualitative method. According to Moleong (2007), it is qualitative research and is a research procedure to produce descriptive data in the form of written words or orally from the people and behavior that can be observed. According to Nazir (1988), descriptive method is a method in examining the status of a group of people, an object, a set of conditions, a system of thought, or a class of events in the present. The purpose of this descriptive research is to make description, picture, or painting systematically, factually, and accurately about facts, traits, and relationship between the phenomena studied. Meanwhile, according to Sugiyono (2005) states that the descriptive method is a method used to describe or analyze a research result but not used to make wider conclusions. Data utilized in this study were primary and secondary data. Primary data were results by interviewing event organizer Denpasar festival to know the development of Denpasar festival every year. And for secondary data were obtained through the official website of the city government Denpasar and various sources containing news about Denpasar Festival.
3. Results and discussion
3.1. City branding definition
Brand is an impression felt by consumers about a product or service. Brand is all tangible and intangible values that become uniqueness in a product or service. Brand is not just a symbol that distinguishes the product from one another, but the brand is all the attributes that come into the mind of the consumer when thinking about a particular product (Moilanen and Rainisto, 2009, p. 6). Brand is created and formed in one’s mind. A brand can be created when a group of people in a particular group have the same thoughts about the personality of a brand. Brand is not created by the designer or managerial ranks of a company, but formed in the minds of consumers (Moilanen and Rainisto, 2009, p. 7). So when someone creates a new name or logo for a new product, he has created a brand. However, the brand is not a product but gives meaning to the product and defines the identity of the product in time and space. A brand is a promise, a perception, everything that a consumer sees, hears, reads, knows, feels about a product, a service, or a business. The brand also has a privileged position in the minds of consumers, based on past experience, association, and future expectations.
City branding can be said as a strategy of a country or region to create a strong positioning in the minds of their target market, such as positioning a product or service, so that countries and regions can be widely known throughout the world. City branding can be interpreted as a process of forming a city brand or an area to be known by the target market (investors, tourist, talent, and event) the city by using icons, slogans, exhibitions, as well as good positioning, in various forms of promotional media. The thing that makes a city or area to do city branding is to introduce the city or region with in depth and improve the image of the city itself. In addition, it can attract tourists both foreign and domestic tourists. In the making of city branding can attract investors to invest in the city and certainly can increase the value of trade (Gobe, 2012, p. 12). In every successful city branding, the city government should conduct a strategic check on trends within the community and the economy.
Determine where the city’s opportunities, skills, resources, and abilities are Find out about core values, attitudes, characteristics, and characteristics of the city in achieving the desired goals; And looking for the right combination that creates an interesting differentiation for various circles (Dinnie, 2011, p. 15).
This city branding activity requires each region to compete to create a certain image in the mind of broad community in representing the character of the city. The image of the city has the power in forming a city brand, even affecting the city itself.
3.2. Results
The city of Denpasar is the capital of Bali province which is very synonymous with the wealth of creativity in the arts and culture. The city of Denpasar is the capital of Bali province which is experiencing growth and development in all areas that continue to increase, giving a big influence on the city itself. Population growth averaged 4.05% per year with growth in various sectors, thus giving a major influence on the city of Denpasar, eventually leading to various problems that must be resolved by the administrative municipality. The city of Denpasar experienced rapid development physically and non-physically.
Community attachment to Puri can be seen in Denpasar city as a cultural city, where people are bound by four big castle that play an important role, namely Puri Denpasar, Puri Pemecutan, Puri Satria, and Puri Kesiman. There are two castles that play an important role, namely Puri Kesiman and Puri Denpasar. Through this power, then the city of Denpasar developed in aspects of economic, political, social, and cultural education.
As other creative cities in Indonesia, one of the efforts undertaken by the Government of Denpasar in order to realize creative economy-based tourism in the city of Denpasar is the sixth implementation of the Denpasar Festival which is held periodically every year. For the bureaucrats, scholars, culturalists of Denpasar, this festival is expected to be a vehicle for the preservation of local culture from the influence of globalization, excavation, and the development of art and culture forms in the form of innovative creativity so that the values of local wisdom are maintained as well as a vehicle for the development of creative economy become the target of economic development of the people of Denpasar. Denpasar City Government always strives to advance its society by increasing the spirit of entrepreneurship and creativity, without leaving local genius owned by the people of Denpasar. The arrival of foreign tourists to Bali in January reached 350,592 people, with foreign tourists coming through the airport as many as 343,663 people and through the port of 6,929 people. The number of foreign tourists to Bali in 2016 rose by 16.19% compared with 2015. In carrying out city branding, Denpasar City Government routinely carries out the annual activities of Denpasar Festival. Denpasar Festival is a show of creative cultural creativity of the people of Denpasar city, which is designed as a show of creativity of the people of Denpasar city which is more inclusive in which people can enjoy and actively participate in displaying the results of their superior creations. Denpasar Activity festival is held with the co-operation of Denpasar City Government Institution with Local Device Work Unit and Deva Communication as an event organizer. Denpasar Festival is the momentum of the year-end celebration that is always crowded, full of excitement, and passionate public spirit to enjoy everything that is presented. Minister of Tourism, Arief Yahya, gave appreciation of the Denpasar Festival 2016 as an effort to increase domestic and foreign tourists visit to Bali. The event is aimed at preserving and developing Bali tourism, targeting its visitors as much as 60,000 people with a tourism economy value of 6.5 billion. According to IB Dharmawijaya Mantra in Pesona Indonesia Travel website, Denpasar Festival 2016 event has a theme which means eight steps of development of Denpasar city more qualified to City Smart, Competent City, law enforcement supremacy in governance, to Heritage City, improvement of welfare, participation development Society as an agent of change, the development of creative economy that highlighted as new strategy of development of Denpasar city. Through the Denpasar Festival event, Denpasar City Government also wants to convey to the visitors both local people and tourists that the city of Denpasar has a cultural diversity that is still very thick and as a city that became the center of Denpasar city, administration wants to care for a culture of tradition with innovation so that there is creativity of the city that can be enjoyed.
4. Conclusion
Denpasar city as the capital of Bali province as the Island of the Gods is doing vigorous city Branding Denpasar which is done with some activities called the Denpasar Festival. The event is conducted by a means to increase community’s awareness about the culture and knowledge of the community about the city of Denpasar further. To strengthen the city of branding, Denpasar city government improves facilities and activities for local and foreign community more familiar with the city of Denpasar. Besides, Denpasar city has been popular with the slogan “The Heart of Bali”, so many people have a perception that the Denpasar city is very open to local and national cultural differences, and also the Denpasar Festival event makes people want to come back to the Denpasar city as the capital of Bali province.
References
Dinnie, K. (2011). City Branding: Theory and Cases. Palgrave Macmillan, London.
Evans, G., Jo Foord, Meric S. Gertler, Lori Tesolin, Sarah Weinstock. (2006). Strategies for Creative Spaces and Cities: Lessons Learned. Research Team: Cities Institute, London Metropolitan University
Gobe, M. (2012). Citizen Brand. Jakarta: Erlangga.
Landry, C. (2008). The Creative City: A Toolkit for Urban Innovators 2nd edition. Comedia.
Moilanen, T. and Rainisto, S. (2009). How to Brand Nations, Cities and Destinations, A Planning Book for Place Branding. Palgrave Macmillan, USA.
Moleong, L.J. (2007). Metodologi PenelitiancKualitatif. PT. RemajaRosdakarya, Bandung.
Nazir, Moh. (1988). MetodePenelitian, Jakarta: Ghalia Indonesia.
Sugiyono. (2005). MetodePenelitianKuantitatif Kualitatif Dan R&D. Bandung: Alfabeta
Website
https://denpasarkota.go.id/index.php/index.php/prestasi/?pages=2 accessed on 19 May 2017, at 13.07 wib.
http://pesona.indonesia.travel/berita/denpasar-festival-2016/ accessed on 20 May 2017, at 21.22 wib.
All papers within this proceedings volume have been peer reviewed by the scientific committee of the Malikussaleh International Conference on Multidisciplinary Studies (MICoMS 2017).
Corresponding author
- Prelims
- Introduction
- Acknowledgement I
- Acknowledgement II
- The Effect of Job Satisfaction and Work Motivation on Organizational Commitment and Organizational Citizenship Behavior in BNI in the Working Area of Bank Indonesia Lhokseumawe
- The Effect of Work Motivation on the Employee Performance with Organization Citizenship Behavior as Intervening Variable at Bank Aceh Syariah
- Life-Cycle Performance of a Bridge Subjected to Multiple Heavy Vehicle Impacts
- The Efforts of Improving the Professionalism of Lecturers towards the Presentation and Change of KKNI within the University Environment in Aceh
- Morphological Process of Devayan: An Analysis of Morphological Tipology
- Effect of Freight Transportation for Regional Development in the North Zone of Aceh
- The Roles of Digital Democracy on Political Education for Young Generation
- Disorders of Sex Development: Ambiguous Genitalia and Partial Androgen Insensitivity Syndrome
- Difference Analysis of the Autonomy of Extended Regencies in Aceh Province Indonesia
- An analysis of Service Quality on Mustahiq Satification using the Kano Model (Case Study on Baitul Mal)
- Exploration and Morphological Characterization of Vegetative Part of Avocado at Bebesan Subdistrict Central Aceh District, Indonesia
- Poverty Effectiveness for the Maisir (Contest) in the City of Indonesian Aceh Province
- Measurement of Study Productivity and Evaluation Analysis by using the American Productivity Center (APC) Model at a Palm Oil Factory (Pks PT. Syaukath Sejahtera)
- The Development of an Independent Entrepreneurship Model Through Creative Economy for Women in Lhokseumawe City
- Regionalism of Aceh’s Traditional Architecture at Bujang Salim Mosque at Krueng Geeukeuh, Aceh
- High Growth and Diameter of the Stem of Corn Plants (Zea May, S) with a Different Cropping Pattern
- Influence of Manufacture of Textiles, Clothing, and Leather and Manufacture of Paper, Printing, and Publishing on Economic Growth
- Land Erodibility and Land use Directions in Krueng Seulimum Watershed Aceh Province
- The Effect of Fermentation of the Peel of Arabica Coffee with Win Prob Probiotics on Crude Fiber Content and Fiber Fraction
- Teaching English International Lingua Franca (ELF) in ASEAN Economic Community Context: Teachers and Students Perspectives
- Animation as a Creative Industry: A Strategy to Build Creativity and Independence of Youth in Padang, West Sumatra
- Improving Production of Liquid Smoke from Candlenut Shell by Pyrolisis Process
- Interpersonal Communication of Commercial Sex Workers Transaction with Customers in Syariah Law Area in Indonesia
- Macrozoobentos Diversity Index as a Bioindicator in Krueng Cunda River to Support the Success of the Shrimp Agribusniness at Lhokseumawe City, Aceh
- The Examination Model of Aceh Commodity Export Firms’ Performance
- The Role of Fishing Techniques with Tuah Teng on Food Security in Facing the Asean Economic Community
- Reconstruction of Aceh Cultural Identity in the Discourse of Aceh Language Lesson Books in Elementary School
- The Effect of Monosodium Glutamate (Msg) Administration to Pyramidal Cells Necrosis on Cerebral Cortex of Wistar Male Rats (Rattus Norvegicus)
- Personal Construct Experience of Tionghoa Community in Aceh Reality
- Study of Mineralogy Composition, Total, and Exchangable Content of K, Ca, and Mg of Volcanic Ash from Sinabung Mountain Eruption in North Sumatera, Indonesia
- The Role of Law in Economic Development: To Develop a Special Economic Zone in Order to Build a National and Regional Economy
- Model Corporate Social Responsibility Based on Local Wisdom in West Aceh Regency
- Recurrence of Intravenous Leiomyomatosis: A Rare Cause of the Obstruction of the Right Heart
- Single Mother Role in The Success of Their Children (Phenomenological Study of Single Women in Makassar City)
- Optimal Lot-Sizing Algorithms on Stochastic Demand at the Retailer
- Predict Environmental Conditions Using Groundwater Interpretation in Subdistrict Hamparan Perak, Deli Serdang, North Sumatera
- Public Discovery of the Concept of Time Value ofMoney with Economic Value of Time
- Study on Impact Strength Against Welding Smaw on Hardening Steel AISI 1050
- What is the Determinant of Non-Performing Financing in Branch Sharia Regional Bank in Indonesia
- Spatial Stochastic Modeling of Adolescent and Under-Five Children Nutritional Status: A Case Study from Aceh, Sumatera Island, Indonesia
- Religious Tourism: Concept of Community-Based TourisminAceh Singkil, Indonesia
- The Contribution of Revenue and Consumption Cost of Soybean Farmers in Muara Batu Subdistrict Aceh Utara
- The Composition of Women Parliament Members Presence in Local Parliament in Aceh (A Case Study at Provincial Parliament of Aceh Province During the Period of 2014 to 2019)
- Personal Branding Tri Rismaharini the Provision in Media
- Analysis of Factors Affecting the Poverty Level of Farmers Post-Tsunami in Aceh
- Dimension of an Islamic Model Value on the Existence of Syariah Walmart
- Batik Jambi Promotion Based on Social Media in Asean Economics Community
- Islamic Banks in Indonesia: Analysis of Efficiency
- Design of Information Monitoring System Flood Based Internet of Things (IoT)
- Economic Development and Access to Fish Resources: A Review Sociology on Fisherman’s Production Access in Kuala Langsa, Aceh
- Dynamics and Prospect of Wali Nanggroe Institution Post-Conflict in Aceh: Analysis of Policy and Educational Development
- Learning Management of Bahasa in Senior High Schools
- The Difference in the Antimicrobial effect of Katuk Leaf Extract (Sauropus Androgynus (l.) Merr.) Concentration against Escherichia Coli
- City Branding of Denpasar City as a Creative City Through the Denpasar Festival Event
- Semantics Equivalence of Cultural Terms of Meurukon Texts Translated from Acehnese into Indonesian
- Preparation of Activated Carbon From Banana (Musa acuminate L.) peels for Carbon Monoxide Adsorption
- Thermal Behavior of Modified Thermoplastic Starch (TPS) Synthesized from Sago (Metroxylon Sagu) with Diphenylmethane Diisocyanate and Castor Oil
- Typhoid Fever Profiles at Cut Meutia Hospital, North Aceh, Indonesia, in 2016-2017
- Student Radicalism Ideology Prevention Strategy: A Study at an Islamic Boarding School in Jabal Nur, North Aceh, Indonesia
- Implementation of Task-Based Learning for Non-English Students: A Practice in Malikussaleh University
- Design of Wild Animal Detection and Rescue System with Passive Infrared and Ultrasonic Sensor based Microcontroller
- Policy of Educational Budget Aceh Regency
- Foreign Direct Investment Inflow into Aceh province of Indonesia After a Peace Agreement
- Design of Web Based Fire Warning System Using Ethernet Wiznet W5500
- Sari Cincau Ngrayun Equals with Modern Ready-to-Drink Beverage
- The Status of Conservation of Mangroves in the Krueng Reuleng River Area, Leupung, Aceh Besar Regency, Indonesia
- Analysis of Understanding the Level of Vibration and the Wave Concept with a Demonstration Method for Students in SMAN 1 Peureulak, Aceh
- Screening of Volatile Organic Compounds Using Gore-Sorber Method for Predicting Hydrocarbon Generation
- Incorporating Peace Education into Aqidah Akhlak Subject in East Aceh
- Learning Motivation of Peripheral University Students and its Relation with their English Grades
- Thermal Cracking of Low Temperature Conversion on Low Density Polyethylene Plastic Waste for Liquid Hydrocarbon
- Correlation of Lead and Zinc Contents in Sediments And Faunus Ater Against Faunus Ater Density in Reuleung River, Leupung, Aceh Besar
- The Correlation between Stress Level and Degree of Depression in the Elderly at a Nursing Home in Lhokseumawe in the Year 2017
- Effect of Palm Oil Bunches Microfiller on LDPE-recycled Composite Tensile Strength through Melt Blending Process
- CSR and Profitability in IDX Agricultural Subsectors
- The Crown Witness and the Protection of Human Rights in Criminal Law Verification
- Design and Implementation of SCADA Wireless Communication System for Monitoring the Performance of Microhydro Power Plant Based on Protocol AX.25
- Production of Lipid Biomass in Locally Isolated Microalga Cultivated in Palm Oil Mill Effluent (POME)
- An Analysis and Design of a Virtual Collaboration Information System of the Jamu Supply Chain Network Based on a Fair Adaptive Contract
- Adsorption of Manganese (II) Ion in the Water Phase by Citric Acid Activated Carbon of Rice Husk
- Eco-informatics: The Encouragement of Ecological Data Management
- Challenges in Designing ESP Course for First Year Students of Engineering Faculty at Malikussaleh University
- Isotherm and Kinetics of Cd(II) Adsorption by Durian (Durio zibethinus) seed Immobilized into Ca-alginate
- Science, Technology, Engineering, and Mathematics (STEM) Learning on Student’s Science Process Skills and Science Attitudes
- Effect of Perception of Facilities, Intensity of Conduct, and Satisfaction of Tax Payers to Submission of Letter by E-Filing Notice on Tax Service
- Aceh: Conflict Development after the Helsinki Agreement
- The Discretionary Accrual in the Financial Statement of a Public Company in Indonesia: A Literature Review
- Inventory and Morphological Characterization of Durian (Durio Zibethinus) in Langkahan and Sawang Sub-District of North Aceh Indonesia
- Model of Sustainable Electrical Power Management: Lamp Efficacy of the National Street Lighting in North Sumatera Province
- Hamming Index for Some Classes of Graphs with Respect to Edge-Vertex Incidence Matrix
- Electrical Automation of Solar Cell-Based Arduino Uno With 16 × LCD Display
- Concept Designs of Patient Information Security Using e-Health Sensor Shield Platform on Blockchain Infrastructure