Journal of Research in Marketing and Entrepreneurship
Issue(s) available: 50 – From Volume: 1 Issue: 1, to Volume: 26 Issue: 4
How to avoid profiles of failure when supporting entrepreneurs in an economic crisis
Manuel Chaves-Maza, Eugenio M. FedrianiIn times of economic crisis, many eyes turn to entrepreneurship, which has become a key element of the economy. Consequently, interest in supporting entrepreneurs has increased…
Incubating innovation: the role of incubators in supporting business model innovation
Sjard Braun, Mari SuorantaThe role of incubators in promoting startup growth has received close research attention, but the findings paint a conflicting picture. This study aims to reduce the ambiguity…
Exploring how South African handicraft entrepreneurs can use self-schema and brand love to foster positive word-of-mouth from customers
Stefanie Wilhelmina Kuhn, Liezl-Marié van der WesthuizenHandicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge…
Navigating start-ups: a qualitative exploration of causal and effectual decision-making in entrepreneurial marketing
Luca A. Breit, Christine K. VolkmannThis study aims to enrich the field of entrepreneurial marketing (EM) by examining decision-making processes in the unique context of start-up ventures. To do so, it extends…
ISSN:
1471-5201e-ISSN:
1471-521XISSN-L:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones
Further Information
