Journal of Research in Marketing and Entrepreneurship: Volume 7 Issue 1

Clusters and Entrepreneurial Intnesity: The Influence of Economic Clusters on Entrepreneurial Activity

Vincent J. Pascal

As interest in clusters has increased in recent decades, so has related research. To date, studies have explored the advantages of location within a cluster from an economic…

The Trappings of Status: The Relationship Between Tenure and Status in an Open Innovation Community

Daniel Stewart

Within marketing channels, reputation and status matter a great deal, not only for brand success but for the creation of relationships within the channel. Understanding the…

The 49° North Mountain Resort

Patricia Nemetz, Wendy Eager

Marketing at ski resorts presents an interesting challenge because of the variety of resort types associated with the industry. At one end of the marketing spectrum are the…