Journal of Research in Marketing and Entrepreneurship: Volume 21 Issue 1

An integrated model of marketing knowledge – a tacit knowledge perspective

Mostaque Zebal, Ahmed Ferdous, Colin Chambers

The purpose of this paper is to develop and propose an integrated model of marketing knowledge from a tacit knowledge management perspective. This paper further aims at developing…

Incorporating coopetition into the entrepreneurial marketing literature: Directions for future research

James M. Crick

The purpose of this paper is to extend the entrepreneurial marketing literature to account for coopetition (the interplay between cooperation and competition). This paper is also…

The seven dimensions of Skunk Works: a new approach and what makes it unique

Anthony Larsson

This paper aims to study the definition and formation of Skunk Works and how it may present itself as a viable theoretical alternative to other mainstream concepts of…