Table of contents
Borrowing place brands: product branding from SMEs in the publishing industry
Rachel L. NoordaThe purpose of this paper is to empirically test how company size affects the use of Scotland’s place brand in product branding by small and medium-sized enterprises (SMEs) in the…
International entrepreneurial alertness in opportunity discovery for market entry
Mehran Rezvani, Mahdi Lashgari, Jahangir Yadolahi FarsiThe purpose of this study is to change the level of entrepreneurial alertness from individual to group and from the group to the organizational level and apply it to international…
Entrepreneurial selling in context
Linden DaleckiThe purpose of this study is to provide a general review of the existing academic and practitioner literatures, pertaining to entrepreneurial selling with a view to articulate…
Exploring the interface of relationship marketing and export performance: A conceptual perspective
Abdel Hafiez Ali Hasaballah, Omer Faruk Genc, Osman Bin Mohamad, Zafar U. AhmedThe purpose of this study is to develop a comprehensive model that explains the influence of different relational variables on export performance and the interaction between those…
Artistic creative social entrepreneurs and business model innovation
Noel James Pearse, Judita PeterlinFrom the perspective of role identity theory, the purpose of this paper is to explain how an artistic creative entrepreneur has set up and operates a business that incorporates a…
Growth hacking as an approach to producing growth amongst UK technology start-ups: an evaluation
Tony Conway, Tanya Hemphill“Growth hacking” is a “data-informed” marketing approach that uses digital marketing tools and tactics as well as traditional marketing channels to help technology companies show…
A bibliometric analysis of research on entrepreneurial intentions from 2000 to 2018
Shivam DolheyThe purpose of this study is to provide a bibliometric analysis of the research on entrepreneurial intentions. A total of 1,393 papers published from the year 2000 to 2018 are…
ISSN:
1471-5201e-ISSN:
1471-521XISSN-L:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones