Journal of Research in Marketing and Entrepreneurship: Volume 3 Issue 1

Marketing Orientation in SMEs: Effects of the Internal Environment

Richard C. Becherer, Diane Halstead, Paula Haynes

Marketing orientation can be described as a culture in which organizations strive to create superior value for their customers (and superior performance for the business) by…

Managing the Marketing/Entrepreneurship Interface in Small Knowledge‐Based Firms: A Methodological Approach

Guido Capaldo, Luca Iandoli, Mario Raffa, Guiseppe Zollo

In this paper the authors address the issue of the management of the marketing/entrepreneurship interface in small entrepreneurial knowledge‐based firms (EKFs). According to the…

Entrepreneurial Success through Marketing in Nineteenth Century Australia: The Case of John Pottie & Sons

John Fisher, John Stanton

The establishment and growth of an early Australian entrepreneurial firm supplying veterinary services and products is examined. John Pottie established a veterinary practice in…

An Empirical Investigation into Entrepreneurship and Organizational Innovation‐based Competitive Strategy

Jay Weerawardena, Leonard Coote

For several decades, marketing researchers have stressed that firms can achieve competitive advantage by creating superior value for customers through innovation. However the…