Journal of Research in Marketing and Entrepreneurship: Volume 3 Issue 2

Post Millennial Meanderings on the Culture of Creativity

Ian Fillis

This paper offers some thoughts on the current state of play in creative thinking and practice, and how we as entrepreneurial marketers might embrace an alternative methodology in…

Temporal Issues Related to Marketing at the Entrepreneurship Interface: The High Technology Case

Robert G. Schwartz, Richard D. Teach

Although unproven, many researchers have assumed that firm strategies remain constant over time, but such conclusions have resulted in conflicting generalizations. This study…

Branding as a Competitive Strategy for Demand Management in SMEs

Temi Abimbola

The ability to predict future demand is a need that businesses work towards irrespective of their size. Creating a favourable competitive stance for firm’s output is also a…

Organising Interface Research: The Individual and the Group

David Carson, Audrey Gilmore, Aohdeen O’Donnell

The authors describe a research model that they have found particularly helpful in their pursuit of “Interface” research. They are keen to share what they consider good practice…