Journal of Research in Marketing and Entrepreneurship: Volume 26 Issue 3

Integrating of FDI, institutions, ICT and logistics for promoting domestic entrepreneurship: evidence from fsQCA

Tien Dung Luu, Thuy Tien Huynh, Tuan Thanh Phung

This paper aims to assess the relationships between foreign direct investment (FDI) and domestic entrepreneurship (DE) with the moderating role of formal institutions (FI)…

Entrepreneurial marketing strategies, resources and social disadvantage: exploring the role of resources and minority status among US agrofood enterprises

Jason Scott Entsminger, Lucy McGowan

This paper aims to investigate associations between firm resources and reliance on entrepreneurial marketing (EM) channels among agrofood ventures. It accounts for agropreneur…

Female entrepreneurship and entrepreneurial ecosystems

Dana F. Kakeesh

This study aims to delve into the lived experiences, challenges and visions of women entrepreneurs in Jordan, placing a magnifying glass on those spearheading or co-pioneering…

It’s not just “who” you know, but “how” you know them: how social and commercial relationships differentially influence customer discounts

Bryan Johnson, William T. Ross

The purpose of this study is to contribute to previous research on customer relationships by quantitatively examining differences in the monetary benefits obtained by consumers…