Journal of Research in Marketing and Entrepreneurship: Volume 19 Issue 1

An entrepreneurial relationship marketing approach to B2B selling: The case for intellectual capital sharing

Donald P. Addison, Tony Lingham, Can Uslay, Olivia F. Lee

The purpose of this paper is to examine the entrepreneurial practice of intellectual capital sharing (ICS) with client organizations and assess its potential for collaborative…

Regulation, competition, and economic growth: A resource-advantage theory perspective

Wesley Friske, Miles A. Zachary

The purpose of this study is to examine the effects of government regulation on economic value creation through the lens of Resource-Advantage Theory. This study intends to shed…

A study of female Middle Eastern entrepreneurs: a resource-based view

Tariq M. Khizindar, William K. Darley

Using the resource-focused view of the firm as a theoretical backdrop, this study aims to examine the relationships between entrepreneurial perceptions and two dependent measures…

Branding efforts and SME performance – an empirical investigation of variations across firm sizes and business sectors

Raphael Odoom, Priscilla Mensah, George Asamoah

This paper aims to draw on the organizational ecology theory to examine variations in branding efforts and performance of small and medium-sized enterprises (SMEs) across…

Developing entrepreneurial and employability attributes through marketing projects with SMEs

Simon O’Leary

This research aims to assess how marketing-related projects with small- and medium-size enterprises act as a form of experiential learning and help develop entrepreneurial and…