Journal of Research in Marketing and Entrepreneurship: Volume 17 Issue 2

Distribution channels and internationalization in a developing-country clothing industry

Florence Olu Ogunrin, Anthony U Inegbenebor

The purpose of this paper is to examine the distribution channels used by a Nigerian sample of apparel producers and investigate the association between the channels in use and…

Small but sophisticated: Entrepreneurial marketing and SME approaches to brand management

Michelle Renton, Urs Daellenbach, Sally Davenport, James Richard

The purpose of this paper is to contribute to the entrepreneurial marketing (EM) and small- and medium-sized enterprise (SME) brand management knowledge. It explores the brand…

The role of package colour in influencing purchase intent of bottled water: Implications for SMEs and entrepreneurs

Justin Beneke, Ozayr Mathews, Travys Munthree, Kavesan Pillay

The purpose of this paper, conducted within an emerging market context, was to investigate the influence of colour in packaging on the purchase intent of consumers for bottled…

Networks and marketing in small professional service businesses

Valerie Menelec, Brian Jones

This paper aims to explore networks in relation to small professional service businesses. Both the structural and relational components of networks are considered to better…

Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator

Luu Trong Tuan

The purpose of this paper is to investigate the role of entrepreneurial orientation (EO) in promoting competitive intelligence (CI). CI is an organization’s capability to acquire…

Different approaches to the pursuit of internationalization by Italian SMEs

Cinzia Colapinto, Laura Gavinelli, Mariangela Zenga, Angelo Di Gregorio

The aim of this paper is to analyse why Italian small and medium enterprises (SMEs) pursue internationalization (current and future entry modes, motivations, advantages and…