Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator

Abstract

Purpose

The purpose of this paper is to investigate the role of entrepreneurial orientation (EO) in promoting competitive intelligence (CI). CI is an organization’s capability to acquire and decode competitor information to enhance its competencies for capturing opportunities in the market place. In view of the importance of CI in the organization’s growth, organizational factors that leverage CI still have attracted scholarly attention. This research also seeks an understanding into the moderating role of leaders’ cultural intelligence (CQ) on the EO–CI relationship.

Design/methodology/approach

The research model was tested on cross-sectional data from 409 respondents from multi-national companies (MNCs) in Vietnam business context.

Findings

Research findings confirmed the moderating role that leaders’ CQ plays on the positive effect of EO on CI.

Originality/value

This research contributes to literature through identifying the convergence of entrepreneurship and CI research streams, and the moderation role of CQ on the EO–CI relationship in multi-nationals.

Citation

Tuan, L.T. (2015), "Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator", Journal of Research in Marketing and Entrepreneurship, Vol. 17 No. 2, pp. 212-228. https://doi.org/10.1108/JRME-07-2015-0038