Arts and the Market
Issue(s) available: 24 – From Volume: 5 Issue: 1, to Volume: 14 Issue: 2/3
Volume 13
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Issue 2 2023
Unpacking transformation in community music discourse
Ryan HumphreyTransformation has become a commonly employed phrase in the field of community music. However, there has been little critical examination of its employment. This study aimed to…
Does visiting a traditional art and handicraft market enhance well-being? Exploring visitor experience through the lens of self-determination theory
Priyanka Singh, Rinzing Lama, Harshita SrivastavaThe accelerating popularity of the art and handicraft sector in recent years has attracted notable academic attention. Several studies examined the potential of this sector to…
New audiences’ theater attendance in China: the impacts of transmedia storytelling, fan economy and social media marketing
Xi Chen, Mingda ZhaoWith the rise of new generations of audiences, the marketing environment of theaters has undergone significant changes. The study investigates how transmedia storytelling, fan…
Empowering leadership and socio-technological practices: an empirical investigation of BTS’s success
Diane So-Hyun Park, Seung-Chul Kim, Paul HongThis study explores the global phenomenon of BangTan Sonyeondan (BTS), a Korean singing group, from an under-researched art and entertainment market perspective. We introduce a…
ISSN:
2056-4945e-ISSN:
2056-4953ISSN-L:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber
Further Information
