Table of contents - Special Issue: Arts marketing in Asia
Guest Editors: Yu-Chien Chang, Chloe Preece
Visual arts marketing in East Asia
Yu-Chien Chang, Chloe PreeceThe purpose of this paper is threefold. First, it reviews the background to, and development of the special issue call for papers on the topic of “Visual arts marketing in East…
A comparative study of the influence of political systems on the art markets of East Asia and China
Iain RobertsonThe purpose of this paper is to define and characterise the precise nature of these cultural systems and their resulting impact on the respective art and artists of each…
Contemporary Japanese art: between globalization and localization
Eimi Tagore-ErwinThe purpose of this paper is to identify and analyze the influence that globalization has had on the development of the contemporary Japanese art production. The study also aims…
The role of ambiances and aesthetics on millennials’ museum visiting behavior
Hyowon Hyun, Jungkun Park, Tianbao Ren, Hyunjin KimThe purpose of this paper is to establish a framework for millennials’ museum visiting behaviour and to explore the moderating effects of aesthetics and ambience for visiting art…
The Future Museum shapes the museum future: A progressive strategy of the National Palace Museum adopting new media art exhibitions as a marketing tool
Michelle Chaotzu Wang, James Quo-Ping LinThe purpose of this paper is to introduce a progressive strategy of the National Palace Museum (NPM) using new media art exhibitions as a creative marketing tool to interpret its…
Made in Basel? A commentary on the contemporary art world in Asia
Matthew J. WatersThe purpose of this paper is to assess the recent emergence of contemporary art in Asia from a macro, sociocultural perspective.
ISSN:
2056-4945e-ISSN:
2056-4953ISSN-L:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber