Table of contents
Improving arts management/marketing efficiency: optimizing utilization of scarce resources to produce artistic outputs
Theresa A. Kirchner, Linda L. Golden, Patrick L. BrockettThis longitudinal research examines US symphony orchestra sector organizations to determine individual efficiencies in allocating resources (donations, governmental/private…
1880
Cultural murals and the evolving nature of the hero concept: an arts marketing context
Ian Fillis, Kim LehmanThe authors provide an understanding of how the hero identity is culturally constructed and evolving. The authors focus on heroism within an arts marketing framework through an…
244
An investigation of celebrity brand hate influence in the arts marketing sector of Ghana
Iddrisu Mohammed, Alexander Preko, Leeford Edem Kojo Ameyibor, Mawuli Feglo, George Cudjoe AgbemabieseThis study aimed at investigating negative past experience (NPE), symbolic incongruity and ideological incompatibility on celebrity brand hate (CBH) within the arts marketing…
407
ISSN:
2056-4945e-ISSN:
2056-4953ISSN-L:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber