Arts and the Market: Volume 14 Issue 2/3

Table of contents

Roles of cognition demand and advertising literacy in advergames

Devika Vashisht

To determine the impact of advergame specific factors on players’ brand recall and brand attitude by conducting two experimental studies.

51

Dance consumption and mood changes: Examining the role of gender and generational cohorts

Manuel Cuadrado-García, Maja Šerić, Juan D. Montoro-Pons

This paper aims to analyze the relationship between watching dance and mood enhancement considering potential differences across gender and age brackets.

61

Architecture matters: exploring audiences’ holistic theatrical experience through social media reviews

Shan Jiang, Marcene Kinney, Christopher Yost

Assessing performance art has shifted toward an audience-centric approach, with various factors impacting audiences’ holistic experiences in a theater. Existing theater marketing…

98

Influence of movie-related online consumer reviews on movie choice: are there generational differences in processing information cues?

Adi Alić, Merima Činjarević

To understand how three features of online consumer reviews - the strength of persuasiveness in online consumer reviews (argument quality), the number of online consumer reviews…

204
Cover of Arts and the Market

ISSN:

2056-4945

e-ISSN:

2056-4953

ISSN-L:

2056-4945

Online date, start – end:

2015

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Laurie Meamber