Arts and the Market: Volume 14 Issue 2/3
Table of contents
Roles of cognition demand and advertising literacy in advergames
Devika VashishtTo determine the impact of advergame specific factors on players’ brand recall and brand attitude by conducting two experimental studies.
51
Dance consumption and mood changes: Examining the role of gender and generational cohorts
Manuel Cuadrado-García, Maja Šerić, Juan D. Montoro-PonsThis paper aims to analyze the relationship between watching dance and mood enhancement considering potential differences across gender and age brackets.
61
Architecture matters: exploring audiences’ holistic theatrical experience through social media reviews
Shan Jiang, Marcene Kinney, Christopher YostAssessing performance art has shifted toward an audience-centric approach, with various factors impacting audiences’ holistic experiences in a theater. Existing theater marketing…
Influence of movie-related online consumer reviews on movie choice: are there generational differences in processing information cues?
Adi Alić, Merima ČinjarevićTo understand how three features of online consumer reviews - the strength of persuasiveness in online consumer reviews (argument quality), the number of online consumer reviews…
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ISSN:
2056-4945e-ISSN:
2056-4953ISSN-L:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber