Table of contents
Personality and interest in the visual arts
Catherine L. Bachleda, Asmae BennaniThe purpose of this paper is to explore the relationship between personality and interest in the visual arts in a sample of Moroccan workers.
Increasing loyalty in the arts by bundling consumer benefits
Emma Hall, Wayne Binney, Julian VieceliOperatic events are an important sector of the performing arts industry and are currently facing the challenges of decreasing demand and price-based competition from other sectors…
Comparing the persuasiveness and professionalism of newspaper, blog, and social media sources of information in marketing and reviewing theatre
Russell Thomas Warne, Malisa M. Drake-BrooksThe purpose of this paper is to determine the influence that newspaper, blog and social media sources of information about a play have on respondents’ willingness to purchase a…
Consuming the Korean: memetic kitschization of unorthodox aesthetics in Gangnam Style
Soonkwan Hong, Chang-Ho KimThe purpose of this paper is to unpack an Asian-born celebrity culture in which celebrities become everyday necessities for global consumers’ identity struggle, prototypes for…
Communicating an arts foundation’s values: sights, sounds and social media
Linda WilksThe purpose of this paper is to test and refine the long-established signal transmission model of the communication process by examining the ways in which a newly formed nonprofit…
ISSN:
2056-4945e-ISSN:
2056-4953ISSN-L:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber