Table of contents
Branded app implementation at the London Symphony Orchestra
Victoria Gosling, Garry Crawford, Gaynor Bagnall, Ben LightThe purpose of this paper is to consider the key findings of a yearlong collaborative research project focusing on the London Symphony Orchestra’s development, implementation and…
How are arts organizations responding to critique in the digital age?
Jennifer Wiggins Johnson, Stephen B. Preece, Chanho SongOnline communications have made critical reviews widely accessible, enabled a broader range of opinions to be heard, and led to increased critical dialogue among audiences. The…
Assessing the risks and opportunities in corporate art sponsorship arrangements using Fiske’s Relational Models Theory
Annmarie Ryan, Keith BloisThe purpose of this paper is to address a particular tension in arts marketing, that is, the ongoing search for balance between achieving artistic excellence and financial…
Here’s one for the next show: The influence of four marketing tactics on consumer relationships in the performing arts
Sabrina M Hegner, Ardion D. Beldad, Nienke Klein LangenhorstFinancial constraints recently confronting performing arts organizations propel them to employ various marketing tactics to not only win new visitors but also to maintain its…
A sensemaking perspective on arts sponsorship decisions
Kate Daellenbach, Lena Zander, Peter Thirkell– The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship.
Segmentation of infrequent performing arts consumers
Eric John Kolhede, J. Tomas Gomez-AriasThe purpose of this paper is to examine market segments within the broader category of occasional patrons of the performing arts. While similarities between these segments exist…
eWOM in the performing arts: exploratory insights for the marketing of theaters
Andrea Hausmann, Lorenz PoellmannWord of mouth (WOM) plays an important role for the decision process of customers. This is especially interesting for service-dominant organizations like theaters where quality is…
ISSN:
2056-4945e-ISSN:
2056-4953ISSN-L:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber