Arts and the Market: Volume 8 Issue 1

Multidisciplinary perspectives on arts consumption and audience behaviour

Ben Walmsley, Laurie Meamber

Motivation trajectory of attending performing arts: the role of knowledge

Zakia Obaidalahe, Nadia Steils

This study concerns the attendance motivations for cultural services based on the audience’s level of knowledge. The purpose of this paper is to define the role played by general…

Day, duration, and start time: are the arts providing what their audiences require?

Anthony S. Rhine, Patrick M. Murnin

The purpose of this paper is to explore whether variations in factors such as start time, duration of event, and day of presentation might lead to improved attendance at…

“I Hope I Get It”: impact of Tony Award nominations and wins on Broadway production longevity

Russell Thomas Warne

The purpose of this paper is to ascertain the relative impact of different Tony Award nominations and wins on the financial success of a Broadway theater production, as defined by…

Learning from the professionals: film tourists’ “authentic” experiences on a film studio tour

Markus Wohlfeil

The purpose of this paper is to explore how consumers perceive, experience and engage with the art of filmmaking and the industrial film production process that the film studios…

Tournaments of values at the European film market

Roderik Smits

With film sales markets becoming increasingly popular events where the film business gathers several times each year, the purpose of this paper is to demonstrate that they should…

Marketing and consumption of art products: the movie industry

Elif Ulker-Demirel, Ayse Akyol, Gülhayat Gölbasi Simsek

The purpose of this paper is to investigate the impact of the importance, assigned by audiences, of factors such as people, movie features, script, price, promotion, and…

Game-speed influence and brand attitude: mediating role of thought favorability in in-game advertising

Devika Vashisht, Surinder Mohan

The purpose of this paper is to investigate the effect of game-speed on brand attitude and mediating role of thought favorability in the speed-attitude relationship in the context…

Ethnic and Cultural Identity in Music and Song Lyrics

Heather Skinner