Journal of Historical Research in Marketing
Issue(s) available: 61 – From Volume: 1 Issue: 1, to Volume: 16 Issue: 4
Subject:
Reigning in “little kingdoms”? The implementation of marketing within the advertising function of the Philips company (1959–1977)
Matthias HöferThe purpose of this paper is to analyze the introduction of marketing within the advertising function of the Philips company between the late 1950s and the mid-1970s. This company…
Hemp for health: a historical perspective on the marketing of cannabis-based foods in Sweden
Leif Runefelt, Lauren Alex O’HaganThe purpose of this paper is to provide the first comprehensive examination of the early cannabis-based food products industry, using Sweden as a case study. Drawing upon…
69
ISSN:
1755-750Xe-ISSN:
1755-7518ISSN-L:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins