Table of contents
Internet banking brand strategies amongst German commercial banks since the 1990s
Jan Körnert, Klemens GrubeIn the mid-1990s, market demands for around-the-clock (24/7) banking and financial transacting began to converge with advances in internet-based technologies. This confluence of…
322
Three historical narratives on advertising self-control in Brazil
Laís Rodrigues, Alessandra de Sá Mello da Costa, Marcus Wilcox HemaisThe purpose of this paper is to analyze how, in three different contexts, the National Council for Advertising Self-Regulation narratively uses its past to build an official…
142
Emerging market orientation: advertising and promotion in the French telecommunications sector: 1952-2002
Marie Carpenter, Patrick LucianoThe purpose of this paper is to analyze the level and forms of advertising in the French telecommunications sector between 1952 and 2002 in order to understand the transformation…
302
A history of content marketing
Fred Beard, Brian Petrotta, Ludwig DischnerContemporary practitioners of content marketing (CM) often suggest their discipline is an ancient one, yet mainly limit its origins to the custom-published magazines of the late…
3247
ISSN:
1755-750Xe-ISSN:
1755-7518ISSN-L:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins