Table of contents - Special Issue: Marketing history in Spain
Guest Editors: Maria Elena Aramendia-Muneta, Felipe Ruiz-Moreno, María Pilar Martínez-Ruiz
Assessing food preferences in Spain: a historical perspective including attributes and values
Opeyemi Femi-Oladunni, Pablo Ruiz-Palomino, Israel Roberto Pérez JiménezThis study aims to identify how Spanish consumers’ extrinsic preferences for food have evolved by examining the extant literature on food preferences in Spain, focusing on…
Roldós y Compañía, the oldest operating advertising agency in the world
Carolina Serra Folch, Cristina Martorell CastellanoThis paper aims to review the history of Roldós y Compañía, one of the oldest advertising agencies in the world and the oldest currently operating. This research aims to highlight…
Contextualizing the “Spanish dream”: using critical HRM to understand immigrant homeownership in Spain, 2000–2009
Mario Gonzalez-Fuentes, Jonathan Ross Gilbert, Robert F. Scherer, Carlos Iglesias-FernandezA pronounced rise in postpandemic immigration is creating consumption opportunities and challenges for countries worldwide. Past research has shown that immigrant homeownership…
The promotion of Spanish travel agencies from the 20th century to the present
Natividad Araque-HontangasThe purpose of this paper is to investigate the unexplored part of the historical evolution of travel agencies in Spain, from the end of the 20th century to the 21st century. When…
Adaptation of marketing mix strategies in Mexican cultural institutions: an insight into prehispanic and novohispanic codices
Pedro Arturo Flores-Gómez, Héctor Hugo Pérez-VillarrealThis paper aims to focus on the evolution of nonprofit cultural institutions in Mexico and their relationship with Spain, regarding the four traditional elements of a marketing…
ISSN:
1755-750Xe-ISSN:
1755-7518ISSN-L:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins