Journal of Historical Research in Marketing: Volume 14 Issue 2
Table of contents - Special Issue: International Sources for Advertising and Marketing History
Guest Editors: Richard Hawkins, Leighann Neilson
Stelco, Sears Canada and CN Rail: archival sources of advertising and marketing history in the Library and Archives Canada collection
Dalton Campbell, Kelly Anne Griffin, Andrew ElliottThe archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and…
The Pirate Archives, William Ready Division of Archives and research collections, McMaster University
Christopher Long, Bridget WhittleThe purpose of this paper is to discuss the history and contents of an archival resource that is of interest to scholars of historical marketing. The Pirate Group Inc. archive…
Sources for advertising and marketing history at the McCracken Research Library, Buffalo Bill Center of the West
Terrence H. WitkowskiThis paper aims to describe written and visual data sources useful for researching the history of advertising and marketing that are held in the collections of the McCracken…
Historical inclusion and exclusion: New Zealand archives as primary resources for historical research
Ann-Marie Kennedy, Jayne Krisjanous, Sarah WellandIn response to the special issue call for papers on international sources for advertising and marketing history, this paper aims to provide information, this paper provides…
Exploring British advertising and marketing history through records of The National Archives of the UK
Katherine Margaret HowellsThis paper aims to showcase the range of historical records held at The National Archives of the UK which are potentially highly useful to researchers in marketing and advertising…
European sources for advertising and marketing history
Jeannette StricklandThis paper aims to build on Fred Beard’s study of the world’s archives to identity historical advertising and marketing ephemera, published in this journal in 2018, by focussing…
Historical research with Chinese multilateral historical marketing sources
Tony Yan, Michael R. HymanThe rich primary and secondary data sources for studying historical Chinese marketing theory and practice are discussed. This paper aims to briefly address possible challenges…
Accessing primary sources for marketing and advertising history research from family history websites
Leighann C. NeilsonThe purpose of this study is to respond to the Journal of Historical Research in Marketing special issue call for discussions that can assist advertising and marketing history…
Digitised historic newspapers as a primary source for marketing historians
Richard A. HawkinsThis study aims to highlight the potential of digitised historic newspapers.
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ISSN:
1755-750Xe-ISSN:
1755-7518ISSN-L:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins