Journal of Historical Research in Marketing: Volume 16 Issue 4

Subject:

Table of contents

From public to market use: a historical perspective on the changes in health data collection and use in France from 1930 to the present

Malik Brakni, Hélène Gorge, Nil Ozcaglar-Toulouse

This study aims to understand the progressive marketization of health data collection and use, through a study of its historical development in France, from the 1930s to the…

Dying to understand how historical trends and influential intermediaries impact the future of sustainable deathcare

Stephanie Villers, Rumina Dhalla

Consumers often prefer sustainable goods and services but fail to follow through with purchases that reflect these espoused values. The green intention–outcome gap is studied in…

Labyrinth of feminine beauty: onnagata in modern Japanese advertising

Yuko Minowa

This study aims to examine the construction of feminine beauty by onnagata kabuki actors in Japan’s history, with a focus on their narratives in modern advertorials about beauty…

A history of visual merchandising and American firearms

Terrence H. Witkowski

This article presents a history of the visual merchandising of American firearms from the mid-19th century until the present day. Although the scholarly literature has…

Cover of Journal of Historical Research in Marketing

ISSN:

1755-750X

e-ISSN:

1755-7518

ISSN-L:

1755-750X

Online date, start – end:

2009

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Richard Hawkins