Journal of Historical Research in Marketing: Volume 14 Issue 3

Marketing communications in a time of change: mobility providers, safety and women during the interwar period in the UK and North America

Graham Gladden

The interwar period was a time of technological and social change. This paper aims to understand how these changes impacted the marketing communication of mobility through the…

The art of propaganda: marketing nationhood through visual imagery

Paul Freathy, Iris Thomas

During the 17th century, the Dutch Republic sought to project a positive global image centred around the principles of economic endeavour, moral stewardship and military…

Forging the nation state: an advertising history of Tata Steel, India

Hari Sreekumar, Sankalp Pratap

The purpose of this paper is to provide an advertising history of Tata Steel from its inception in 1907 to 2007 when it completed 100 years of operation. The authors use…

All that glistens is not (green) gold: historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950–1953

Lauren Alex O'Hagan

This paper aims to historicise the contemporary chlorophyll trend through the first academic study of its early marketing in Sweden (1950–1953). Using multimodal critical…