Young Consumers
Issue(s) available: 97 – From Volume: 3 Issue: 2, to Volume: 26 Issue: 7
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Volume 10
Demystifying the impact of religious beliefs and environmental concerns on consumer–brand relationships
Shalini Srivastava, Ramzan Sama, Bikramjit Rishi, Niranjan RajpurohitVegan cosmetics are becoming popular among consumers as they are made without animal ingredients. This study aims to analyse the impact of religious beliefs and environmental…
Understanding Generation Z customers’ citizenship behaviour in relation to cannabis-infused food and beverage experiences
Supawat Meeprom, Pongphan Sathatip, Chichaya LeruksaThis study aims to examine the impact of customer experience of cannabis-infused food and beverage perception (sensory experience, novelty experience, health concerns and…
ChatGPT in class: motivation, schadenfreude and student usage intentions
Thomas M. Hickman, Michael StoicaIntegrating social comparison and social identity theories, this study aims to examine students’ emotional and behavioral responses to the use of ChatGPT in academic settings…
Can fast fashion brands win over Gen Z with corporate social responsibility communication on Instagram by appealing to their emotions?
Xiang Ying Mei, Caroline Ventzel, Ida ZachariassenThis study aims to understand how Gen Z consumers perceive fashion brands’ corporate social responsibility (CSR) communication through emotional appeals on Instagram and how such…
They misused me! Digital literacy’s dual role in AI marketing manipulation and unethical young consumer behavior
Usman Ahmad Qadri, Alsadig Mohamed Ahmed Moustafa, Mazuri Abd GhaniArtificial intelligence (AI)-driven marketing has transformed the landscape of consumer interactions, but it also raises ethical concerns regarding perceived manipulation and…
Indian Millennials’ continued usage intentions toward online dating apps: the interplay between trust and perceived autonomy
Waseem John, Asif Hamid Charag, Irfan BashirThis study aims to empirically examine the role of privacy, security, trust and autonomy in Millennials’ continued use of online dating applications. Emerging markets have been…
AI-driven virtual travel influencers and ethical consumerism: analysing engagement with Sena Zaro’s Instagram content
Julia Marti-Ochoa, Eva Martin-Fuentes, Berta Ferrer-RosellThis study examines how AI-driven virtual travel influencers engage young consumers, with a focus on ethical consumerism. It analyses the content strategy on Instagram of Sena…
Exploring the interplay of enjoyment and practicality’s dimensions: youths’ purchase intention in augmented reality shopping platforms
Chee-Hua Chin, Tat-Huei Cham, Jill Pei-Wah Ling, Chai Jasmine Bao-Tze, Wei Chiang ChanWith an emphasis on the moderating impact of trust, this study examines determinants influencing the purchase intentions of young consumers in augmented reality (AR) shopping…
Shopping cart abandonment among young consumers: a moderated mediation study
Kiran Sharma, Shalini SrivastavaThis study examines the associations of a buyer’s online buying intentions, followed by shopping cart abandonment. The objective of the study is to investigate the determinants…
Assessing the influence of artificial intelligence on sustainable consumption behavior and lifestyle choices
Animesh Kumar Sharma, Rahul SharmaArtificial intelligence (AI) has advanced at a rapid pace in the 21st century, and this has had a profound impact on many facets of human behavior, most notably the attitudes…
Young adults’ acceptance of data-driven personalized advertising: Privacy and Trust Equilibrium (PATE) model
Wonsun Shin, Eunah Kim, Jisu HuhThis study aims to examine young social media users’ differential acceptance of data-driven ad personalization depending on the types of personal data used, and to propose and…
A test of moderated serial mediation model of compulsive buying among Gen Z fandoms moderated by trash talking
Lokweetpun Suprawan, Wanny Oentoro, Sarinya L. SuttharattanagulThe study aims to identify the factors that influence young consumers’ compulsive buying, particularly Gen Z consumers who exhibit fandom qualities such as sharing the same…
Understanding digital consumer culture in Indonesia: a case study on youth community in Jakarta using an actor-network theory approach
Jan Mealino EkklesiaThis study aims to examine digital consumer culture and behavior in the community, namely, 180° Movement Digital Training Center (DTC), in Jakarta, Indonesia. It aims to describe…
Young consumers’ impulse buying tendency on social media: an empirical analysis in Vietnam in light of the LST theoretical perspective
Anh D. Pham, Huyen N. Nguyen, Tra T.H. Le, Huyen K. Nguyen, Hang T. Khuat, Huyen T.T. Phan, Hanh T. VuSocial commerce has brought about a significant transformation in consumer experience due to diverse factors. As a result, users often find themselves prone to impulsive buying…
Time is target for gen Z: increased time online during the pandemic and cyber victimization
Lisa H. Rosen, Linda J. Rubin, Savannah Dali, Daisie M. Llanes, Ahissa Lopez, Ashton E. Romines, Samantha A. SaundersThe COVID-19 pandemic dramatically altered daily life for Gen Z. The purpose of this study was to examine parental perceptions of the pandemic’s effects on their children’s peer…
ISSN:
1747-3616e-ISSN:
1758-7212ISSN-L:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting
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