Table of contents
Marketing to children: a planning framework
Ruppal Walia Sharma, Pinaki DasguptaThis paper seeks to identify the focus areas for marketing strategies targeting children.
Parental mediation of children's TV viewing in China: an urban‐rural comparison
Tao SunThis paper aims to examine how parental mediation of children's television viewing varies among urban and rural children in China.
Conspicuous consumption patterns of Turkish youth: case of cellular phones
Sezgin Acikalin, Ekrem Gul, Kazim DeveliogluThe main purpose of this paper is to examine the notion that people consume goods and services not only to derive satisfaction from them, but also to publicize their social status…
Young consumers' evaluations of diffusion brands
Ian Phau, Edith CheongThe purpose of this study is to examine how status‐seeking and fashion‐innovative young consumers evaluate diffusion brands. The influence of brand naming techniques and country…
Spatial visualization and the gender gap in videogame interest among young adults
Dwane H. DeanVideogame play is more popular among young males compared with young females. The present study aims to investigate spatial visualization ability as an explanation for this gender…
How do children develop their aesthetic sensibility?
Pascale Ezan, Joëlle LagierThe objective of this research is to understand how children develop their aesthetic sensibility. This question will be examined using modern art pictures and logos.
Understanding what Christmas gifts mean to children
Jenniina Halkoaho, Pirjo LaaksonenThe purpose of this paper is to understand what Christmas gifts mean to children by examining the features and styles of the letters that children write to Santa Claus.
ISSN:
1747-3616e-ISSN:
1758-7212ISSN-L:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting