Table of contents
Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers
Nadia Jimenez, Sonia San Martin, Paula Rodríguez-TorricoThis study aims to focus on how smartphone addiction impacts young consumer behavior related to mobile technology (i.e. the compulsive app downloading tendency). After a thorough…
Victorian (Australian) parents are receptive to a primary school-provided lunch program
Janandani Nanayakkara, Gozde Aydin, Alison O. Booth, Anthony Worsley, Claire MargerisonThis study aims to examine Victorian primary school parents’ perspectives about a potential school-provided lunch program (LP).
The white picket fence: how Millennials and Baby Boomers view the American Dream
Kristin Scott, Juan Meng, Ann KuzmaThe American Dream is tightly woven into the American culture and way of life. Despite the importance and ubiquitous nature of the American Dream, the topic is difficult to define…
Towards a causal link between food insecurity and buy-now-pay-later use by young Australians
Beatriz Gallo Cordoba, Catherine Waite, Lucas WalshThis paper aims to understand if buy-now-pay-later (BNPL) services, a digital type of credit that targets young consumers, acts as a protective or a risk factor for food…
Something to chew on: assessing what students want from campus dining services
Luana Nanu, Imran Rahman, Mark Traynor, Lisa CainThis exploratory study aims to integrate both quantitative and qualitative methods to examine the influence of contemporary university dining attributes and practices on student…
Gifts to incentivise donations from young consumers: an ethical tension
Hayley Vale, Lisa Schuster, Dominique A. GreerTo increase charitable donations, not-for-profit organisations sometimes include a pre-giving incentive such as a monetary gift alongside a request to donate. Little is known…
Re-imagining African millennials’ brand buying and distribution channel selection behaviour in a technologically disrupted world
Tendai Chikweche, James Lappeman, Paul Egan, Hossain MohammedThis paper aims to investigate the factors that influence millennial purchase behaviour, brand choice and distribution channel selection in an evolving technology-driven…
Young adults’ perceived social isolation and e-impulse buying on social commerce platforms: linking roles of perceived stress and hedonic browsing
Felicito Angeles Jabutay, Tan LimpachoteThis paper aims to explore the pathways connecting perceived social isolation, perceived stress, hedonic browsing and e-impulse buying in social commerce.
Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers
Priyanka Gupta, Sanjeev Prashar, Chandan ParsadThis study differentiates pure impulse buying behaviour from suggestive impulse buying behaviour in using mobile shopping applications (apps). This study aims to assess the…
Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective
Qiaoling Lin, Siew Imm Ng, Norazlyn Kamal Basha, Xi Luo, Yingxia LiBased on the computers as social actors (CASA) theory, this study aims to explore the impact of three characteristics of virtual influencers (conversational tone, autonomy and…
Appearance vanity or achievement vanity: which better predicts young consumers’ decision-making orientations?
Hakan Cengiz, Rabiya Gokce Arpa, Kubra Nur SezginThis study aims to operationalize consumer decision-making styles as higher-order constructs and investigates the influence of two distinct subdimensions of consumer vanity  
The mediating effect of financial reporting quality on the relationship between corporate social responsibility and corporate green innovation
Lujian Wang, Nazimah HussinThis study aimed to examine the mediating role of corporate financial reporting quality in the impact of corporate social responsibility (CSR) on corporate green innovation, based…
How does the influencers' country of origin affect online brand advocacy among young consumers?
Meena Rambocas, Jenna MetivierMarketers increasingly use social media influencers to appeal to young consumers. This study aims to investigate the impact of the influencers’ country of origin (COO) on young…
Exploring the link between creative tourist experiences and intentions among Gen Z: a sequential mediation modeling approach in creative tourism
Ishani Sharma, Soni Sharma, Arun Aggarwal, Sahil GuptaThis study aims to explore the influence of creative tourist experiences (CTE) on tourists’ recommendation intentions (RCI) toward creative tourist destinations. This study…
The surveillance, gamification and datafication of children’s finance: a feature and tagline analysis of child finance apps
Bjørn Nansen, Lauren BlissChildren’s finances are increasingly digitised through the emergence and development of a range of finance applications, or apps, for managing chores, saving and spending. This…
Are young adult consumers ready to be intelligent shoppers? The importance of perceived trust and the usefulness of AI-powered retail platforms in shaping purchase intention
Ghada ElSayad, Heba MamdouhThe advancement of artificial intelligence (AI) has brought intelligent online shopping experiences to customers. AI-powered retail platforms deliver personalized shopping…
Do business-wide sustainability labels boost consumer trust and enhance perceptions of sustainability information quality? An experiment among Z-generation members
Teresa Sanchez-Chaparro, Victor Gomez-Frias, Fernando Onrubia, Maria Jesus Sanchez-NaranjoThis study aims to explore the emerging trend of business-wide Sustainability Third-Party Labels (STPLs), exemplified by entities like B-Corp. These labels are awarded to…
Environmental sustainability in the digital age: unraveling the effect of social media on green purchase intention
Mohammed Nazish, Mohammed Naved Khan, Zebran KhanThe unethical use of natural resources is contributing to the increasing environmental degradation. The depleting environment poses a threat to the sustainability of present and…
ISSN:
1747-3616e-ISSN:
1758-7212ISSN-L:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting