Young Consumers: Volume 19 Issue 1

Young Arab consumers: an analysis of family buying process in Oman

Monica Chaudhary, Suhail M. Ghouse, Omar Durrah

Young children, often called as teenagers (13-14 years) and tweenaged (8-12 years), are the new potential game changers for the big corporate. This paper aims to analyze Arab…

Social comparison, materialism, and compulsive buying based on stimulus-response-model: a comparative study among adolescents and young adults

Tahir Islam, Zaryab Sheikh, Zahid Hameed, Ikram Ullah Khan, Rauf I. Azam

The purpose of this paper is to provide the overview of factors responsible for materialism and compulsive buying among adolescents and young adults. In today’s world, materialism…

When persuasive intent and product’s healthiness make a difference for young consumers

Liudmila Tarabashkina, Pascale Quester, Olga Tarabashkina, Michael Proksch

This study aims to fill in the above-mentioned gap by looking at both children’s understanding of advertising and product cues during decision-making. Currently, it is assumed…

How young Chinese consumers view Chinese brands

Ting Jin, Wei Shao, Deborah Griffin, Mitchell Ross

This study aims to explore the perceptions about Chinese brands from the point of views of young Chinese consumers.

Young tourists’ perceptions of authenticity, perceived value and satisfaction: the case of Little India, Singapore

Sean Lee, Ian Phau

This study aims to empirically examine young tourists’ perceptions of object-based authenticity, existential authenticity and perceived value perceptions on satisfaction. Data…

Revising a measure to assess consumer-related family communication patterns

Marina Krcmar, Matthew Allen Lapierre

This paper aims to revise an earlier version of a measure used to assess parent–child consumer-based communication to better capture how parents talk with their children about…

Young consumers in fast food restaurants: technology, toys and family time

Julie Kellershohn, Keith Walley, Bettina West, Frank Vriesekoop

The purpose of the study was to further our understanding of in-restaurant family behaviors using an ethnographic study of families with children (at least one child from 2 to 12…