Young Consumers: Volume 7 Issue 3

Interactive kids, passive parents

Sheena Horgan

Technology has experienced a period of rapid growth and development in the last ten years. This article seeks to determine whether age has an effect on how people embrace new…

Youth, new media, technology and communication

Julian Rolfe, Mischa Gilbert

To understand the nature of young people’s relationship with technology and to endeavour to explode a few myths about their affection for it.

Interactivity plus innovative research equals power GRPS

Dean Weller

To demonstrate and discuss how New Media and TV can work together in a structured form to produce more potent Communication plans. Targeting Children and young people.

Keeping up with the kids

Conrad Bennett

To find out the online surfing habits of kids and recommend ways companies can improve their online message to target young consumers.

Why young consumers adopt interactive technologies

Damien Arthur, Claire Sherman, Dion Appel, Lucy Moore

The purpose of this paper is to provide an explanation for why young consumers adopt interactive technologies.

How rural children in China consume media & advertising

Kara Chan, James McNeal

This study investigates household access to traditional and new media, media exposure, time spent on media and other activities, and attention to advertising among rural children…

Creative approaches to new media research

Ian Grant

This paper provides illustrations of more creative ways of encouraging adolescents to recount their consumption experiences, specifically relating to internet use.