Table of contents - Special Issue: Qualitative‐interpretive research
Guest Editors: Daniel Thomas Cook
Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research
Daniel Thomas CookThe purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children's consumption in order…
“As soon as you get on Bebo you just go mad”: young consumers and the discursive construction of teenagers online
Rebekah WillettThe purpose of this paper is to analyse how young people as consumers are using one particular social networking site (Bebo), and how these young consumers are engaging with…
Ambiguities and paradoxes in children's talk about marketing breakfast cereals with toys
Anna SparrmanThe purpose of this paper is to understand, from children's perspectives, the commercial marketing strategy of selling breakfast cereals with “insert toys” targeted at children.
“The Coke side of life” – an exploration of pre‐schoolers' constructions of product and selves through talk‐in‐interaction around Coca‐Cola
Olivia FreemanThe purpose of this paper is to propose the activity‐based focus group as a useful method with which to generate talk‐in‐interaction among pre‐schoolers. Analytically, it aims to…
What makes me cool? Estonian tweens' interpretative repertoires
Margit Keller, Veronika KalmusThe purpose of this paper is to reveal how “cool” as a concept is constructed by urban tweens in the post‐socialist country Estonia.
ISSN:
1747-3616e-ISSN:
1758-7212ISSN-L:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting