Journal of Islamic Marketing

Retraction notice: Inside out. Social media videos and destination branding. Neuromarketing using EEG technique

Market orientation and change capability on an Indonesian sharia banking performance: the moderating effect of leadership religiosity

Changes are required to improve the performance of Sharia banking in Indonesia. Using dynamic capability theory, this study aims to analyze organizational learning, change process…

Improving halalness and food safety management systems in the Indonesian broiler supply chain: an interpretive structural modeling and Bayesian network approach

By exploring the halalness and food safety risks from the perspective of technology and the relationship among them, this study aims to make quantitative predictions of such risks…

Perception of Shariah Scholars toward Islamic Banking in Pakistan

Islamic finance growth depends on factors that are crucial for fostering positive perceptions and increasing acceptance, particularly in Muslim countries. This study aims to…

Do experience and authentic happiness on halal luxury fashion influence behavioral intention?

This study aims to determine the influence of experiential value, authentic happiness and experiential satisfaction on the behavioral intention of luxury fashion.

Enabling crowdfunding platforms in Qatar: a regulatory framework for growth and sustainable innovation based on network analysis and Monte Carlo simulation

This study aims to explore the structure and dynamics of Qatar’s crowdfunding ecosystem to support economic diversification and enhance entrepreneurial activities. This research…

Intention to donate in green waqf among Muslim community: Indonesian case

The Indonesian Waqf Board and United Nation Development Program are developing green waqf in Indonesia. Development of green waqf in Indonesia as a response to save the earth from…

Intention to adopt blockchain technology for zakat management in Indonesia

This paper aims to analyze intention for applying blockchain-based technology in zakat management regarding the readiness of zakat institutions and muzakki in Indonesia.

Driving financial inclusion: exploring mobile wallet adoption among rural Omani millennials

This study aims to investigate the adoption of mobile wallet payment services among rural Omani millennials, with a focus on social factors, perceived security, trust…

Linking demand conditions to competitive advantage: the role of government support programs in the halal cosmetic and personal care industry

This study aims to examine the mediating role of government support programs in the halal cosmetics and personal care industry between local demand conditions and competitive…

Metaverse-supply chain and halal behavior: bibliometric analysis, framework and implications

This paper aims to review how the metaverse influences and contributes to the halal industry, particularly focusing on halal logistics (HL), halal supply chain management (HSCM…

Integrating servitisation into the halal supply chain: a roadmap for sustainable business growth

The limited existing literature on the future research direction regarding how servitisation and the halal supply chain interact motivates this study. The paper aims to integrate…

Halal procurement strategy for the halal pharmaceutical industry in Indonesia

This study aims to develop a halal procurement strategy for the halal pharmaceutical industry in Indonesia.

Investigating the role of brand love on brand advocacy in the local eco hijab fashion industry

The study analyzes brand love in local eco-hijab fashion (LEHF) by discussing the value of collectivism, fashion consciousness, environmental value, religiosity and brand…

Application of social cognitive theory and Islamic theory of consumer behavior in accessing Muslim behavior toward halal nutraceuticals

This study aims to explore the factors influencing Muslim behavior toward halal nutraceutical products in Malaysia.

Analysing the modest fashion market: an empirical study of e-commerce best-selling products

This study examines the dynamics of the modesty-conscious market within the global fashion industry. Specifically, the research aims to understand and analyse the preferences of…

Spiritual tourism development: a comprehensive synthesis for sustainable destination planning and growth

This paper aims to explore the dimensions of spiritual tourism development, examine its current status, effectiveness and scope and analyze the knowledge landscape in terms of…

Discovering Islamic marketing potential in shaping blockchain-­based halal logistic services: a bibliometric analysis

This paper aims to examine the Islamic marketing literature to uncover potential customer adoption behaviours and enhance the effectiveness of blockchain-based halal logistics…

Interdependence of halal entrepreneurship and Islamic finance for creating a strong halal ecosystem

Ethical entrepreneurship and financing models based on Islamic principles are insufficiently researched and discussed in the emerging plural economic landscape. So far, Islamic…

Gender inequality in the public sphere as perceived by Muslim female graduate students at a Pakistani higher education institution – a critical grounded theory perspective

The subject of gender inequality has been approached by academics of various fields – psychologists, political scientists, developmental economists, feminists, sociologists, among…

Does religiosity affect green entrepreneurial intention? Case study in Indonesia

This study aims to examine various factors influencing the inclination of students toward Green Entrepreneurial Intention (GEI), including University Support (USP), Family Support…

Bibliometric analysis of service quality and customer satisfaction in Islamic banking: a roadmap for future research

This study aims to conduct a comprehensive bibliometric analysis, assessing studies related to service quality and customer satisfaction in Islamic banking.

The influence of stakeholder theory and Islamic faith on employee perception of CSR

The purpose of this paper is to examine the influences of employee perception of corporate social responsibility (CSR) in the Readymade Garment Industry (RMG). The RMG industry in…

The interaction of effective drivers in future religious tourism development in Yazd province as a global religious destination

The geographical location of Yazd province has significant potential for religious tourism. To make the most of this opportunity, it is important to develop an interpretive…

Deciphering the role of perceived discrimination, perceived islamophobia and religiosity in affecting Muslim women’s intention of working in the tourism and hospitality (T&H) industry

India's Muslim women (MW) face significant underrepresentation within the government and commercial sectors, rendering them virtually invisible in the job market. This…

The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs

This paper aims to examine the influence of supply chain management by assessing the relationship between internal and external integration and small and medium enterprises (SMEs…

How social media influencers form Muslim consumers’ halal cosmetics purchase intention: religiosity concern

This study aims to identify factors affecting attitudes towards social media influencers (SMI) on halal cosmetics products. It subsequently examines how the latter stimulates…

You want my loyalty? Treat me fairly! A study of Islamic banking customers in South Africa

The purpose of this study is to investigate possible drivers of loyalty amongst Islamic banking customers in Gauteng, South Africa. We ponder the relationships of service fairness…

Influence of customer intention on patronizing halal logo in the food premises of Malaysia

This study aims to examine attitude, perceived behavioral and religiosity that influence Muslim consumers’ intention in patronizing at food premises with halal logo.

The Indonesian youth tourist motivation intention to visit Phuket: a post Covid-19 study with the moderating role of health risk using SPSS PROCESS macro (Model 1)

There are two goals for this study. Firstly, this study aims to understand the impact of various youth tourist motivations, such as Muslim amenities, Islamic product travel…

The effect of Islamic financial literacy on business performance with emphasis on the role of Islamic financial inclusion: case study in Indonesia

Recently, financial inclusion promoters have observed that financial literacy is a vital tool for financial inclusion growth, especially among the poor who are considered…

Investigating the factors contributing to employee engagement in Islamic higher education institutions

Employee engagement has been identified as a prevalent issue affecting higher education institutions, particularly since the emergence of COVID-19. Therefore, this study aims to…

Investigating the key drivers of client affiliation to Islamic banking in Oman

The purpose of this study to explore the perception, satisfaction, awareness and attitude levels of clients towards Islamic banking in Oman. By recognizing the elements affecting…

The impact of the Indonesia–OIC countries’ free trade agreement on the halal food sector: CGE analysis

This study aims to analyse the potential impacts of free trade agreement (FTA) between Indonesia and Organisation of Islamic Cooperation (OIC) countries by eliminating import…

Potential customers’ intention to use Islamic banking products in Cameroon: the mediating effect of attitude

This study aims to examine factors influencing potential customers’ intention to patronize Islamic banking products in Cameroon.

Doing business in an Islamic context: six schools of thought

With close to two billion people occupying some 50 countries and spending in excess of US$2tn on food and recreational services alone, Muslim societies represent a significant…

Shaping the halal tourism industry landscape through NFT and metaverse: new horizons for halal brand and halal booking hotel

This study aims to examine the potential influence of Nonfungible Tokens (NFTs) and the Metaverse on the Halal tourism industry, with a particular emphasis on Halal brands and…

Determinant factors for online cash waqf intention among Muslim millennial generation

This study aims to examine the factors influencing the intention of Muslim Millennial Generation in Indonesia to donate cash waqf digitally.

Impact of religiosity on Pakistani youth green purchase intensions and behavior: extending theory of planned behavior

Although much research has examined sustainable consumption, one key factor that has been rediscovered is religion. This study aims to include religiosity as a background variable…

Shifting sands: the use of marketing communication strategies in corporate social responsibility disclosure in the United Arab Emirates

This study aims to investigate the evolution of sustainability reporting in the United Arab Emirates (UAE) against a backdrop of changing legislation. It uses qualitative content…

Determinant of green purchase behavior of Muslims: a systematic literature review

This paper aims to provide a comprehensive and systematic overview of relevant factors that affect green purchase behavior of Muslims.

The effect of religiosity, materialism and self-esteem on compulsive and impulsive buying behavior

This study aims to explore the global issues of impulse buying, compulsive purchasing and materialism. It examines how materialism relates to self-esteem and the tendencies for…

Antecedents of tourist citizenship behavior: the role of digital halal literacy and religiosity

This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB.

Halal tourism on an island destination: Muslim travellers’ experiences in the local islands of the Maldives

This study extends the current understanding of halal tourism at an island destination. Specifically, this study aims to explore the attributes of halal tourism in the local…

The effect of Muslim consumers' religiosity on brand verdict

This study aims to examine the effect of Muslim consumers’ religiosity on their brand verdict regarding clothing brands, through the mediating role of decision-making style, brand…

Customer loyalty model in Islamic bank: mosque perspective

This study aims to test the empirical Islamic bank customer loyalty model with the perspective of mosques as customers.

Halal beauty supply chain and sustainable operational excellence: a moderator of the post-SARS-CoV-2 mitigation strategy

The purpose of this study is twofold. The first objective is to examine the impact of the halal beauty supply chain (HBSC) on sustainable operational excellence (SOE). The second…

The failure mode and effect analysis of Islamic banking product marketing in Indonesia

This study aims to use a risk management approach to analyze the factors influencing the marketing failure of Islamic banking products in Indonesia.

The influence of social media content on attitude, destination image and intention of female Muslim travelers to visit halal destinations: comparison between UGC and FGC

This study aims to investigate how user-generated content (UGC) and firm-generated content (FGC) in social media affect attitudes toward halal tourism destinations, destination…

Enhancing halal food traceability: a model for rebuilding trust and integrity in Muslim countries

Due to increasing scandals involving non-halal foods, contamination and fraudulent practices within the halal food supply chain, this paper aims to identify pivotal factors…

Antecedents to consumer responses to cause­related marketing campaigns: an empirical investigation in a developing country

This study aims to test the effect of cause-related marketing (CRM), campaign-related marketing and consumer-related antecedents on consumers’ behavioral responses in a…

Determinants of Islamic fintech adoption: a systematic literature review

Sharia-compliant financial technologies (Islamic fintech) are becoming increasingly popular among Muslims and non-Muslims. As the Islamic fintech landscape continues to grow and…

Investigating the role of fiqh zakat knowledge in moderating the behaviour of the Acehnese to pay zakat digitally

The purpose of this study is to develop and assess the effects of unified theory of acceptance and use of technology (UTAUT 2) constructs – effort expectancy (EE), social…

Islamic social finance system: an alternative tool for tackling educational setbacks in Northern Nigeria

This study aims to address educational setbacks and public spending using Islamic social finance tools such as waqf (Islamic endowment) and zakat (alms) to accelerate the…

What drives prospective investors to support small and medium enterprises via Islamic securities crowdfunding? An empirical evidence from Indonesia

The presence of securities crowdfunding (SCF) FinTech in the Islamic financial landscape opens investment opportunities through shares and sukuk (Sharia bond) instruments. This…

Al-Siyāsah al-Shar‘iyyah’s consideration and its approach among the governors in Islamic financial institutions: a Malaysian’s experience

Islamic financial institutions (IFIs) in Malaysia continue to promote Shari‘ah-compliant business and transactions. As a result, the governors have a lot to think about before…

Islamic banking adoption: invoking the congruity paradigm

This study aims to explore whether customers’ perceived congruity between their self-concept and the brand personality of the Islamic banking system determines their intention to…

Analyzing revisitation dynamics: a scholarly analysis of bootstrapping, mediating Muslim-friendly context and impact on determinant factors in Terengganu’s edutourism destinations

This paper aims to investigate the relationships between key mediators, namely, Muslim-friendly context and the intention of tourists to revisit edu-tourism destinations in…

Insights into financial reporting practices in the metaverse: evidence from Islamic financial institutions in Bahrain

This study aims to assess how prepared and flexible accounting professionals are to produce financial accounts that adhere to Shariah regulations in the metaverse. The study also…

Halal cosmetics repurchase intention: theory of consumption values perspective

By applying the theory of consumption value as a conceptual framework, this study aims to investigate the impact of consumption values, namely, functional value (FV), conditional…

The paradox of Islamic perception on the entrepreneurial intentions of female Muslims in Pakistan

This paper aims to examine female entrepreneurship perceptions at the nexus of understandings of Muslim behaviour in Pakistan, the “formula” of Shapero for considering…

Halal tourism and ChatGPT: an overview of current trends and future research directions

The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research…

Adoption patterns of profit-sharing based deposits: empirical evidence from a Muslim majority country

This paper aims to examine the antecedents of adoption intention of profit-sharing investment deposits (PSID) among Moroccan customers.

Winning the election; determining the main reasons for decision to vote in religious country

All presidential and legislative candidates want to be the winner. However, they do not know the determinants of voters' reasons for making choices. This study aims to investigate…

The spirit of Islamic economics versus loan sharks: investigating intentions to use loan sharks in Aceh, Indonesia

This study aims to determine whether the relationship between the Muslim community and moneylenders is important even though the practice of moneylenders is clearly forbidden in…

Metaverse finance: shaping the future of Islamic fintech solutions in UAE

This study aims to contribute to the scholarly discourse on the future of money, particularly within the context of Islamic principles. The focus is on examining the intricate…

Ethical issues in the halal food supply chain: a systematic bibliometric review

Systematic reviews have contributed substantially to the development of knowledge in various academic fields and have helped discover new research potentials in a systematic…

CRM impact on customer satisfaction in Islamic-based hotels: exploring a mediation model

This study aims to examine the relationship between operational CRM technologies, human CRM resources, organizational CRM resources and customer satisfaction toward Islamic-based…

Halal food sustainable traceability framework for the meat processing industry

This study aims to propose a framework for Halal Food Sustainable Traceability, with the purpose of investigating the implementation of traceability and sustainability within…

From phenomenology to items: a mixed method approach to develop a scale of workplace Islamic da’wah

This study aims to develop a Workplace Islamic Da’wah (WID) scale, which measures the extent to which an organization incorporates the sharing of religious teachings at work…

Summoning food at the push of a button: the interplay of religiosity, involvement and commitment in post-adoption behaviors

This paper aims to examine desirable post-adoption outcomes related to food delivery apps using the involvement-commitment model (ICM) and the boundary of (Islamic) religiosity…

Faith in metaverse: understanding adoption intentions of metaverse amongst the Muslim students

The purpose of this study is to investigate the antecedents of metaverse adoption intention amongst Muslim students by expanding the technology acceptance model (TAM) to…

e–WOM and app stores in Iran: how online reviews influence purchase intention of paid mobile apps

This study aims to examine the relative importance of the impact of central and peripheral route processing of online reviews (ORs) on the acceptance of paid mobile apps among…

Entrepreneurial leadership: key to sustainable innovation and competitiveness in Islamic insurance companies in Jordan

This study delves into the significant impact of entrepreneurial leadership (EL), organizational innovation (OI) and competitive advantage (CA) on the sustainability of…

An exploratory study on the issues in weightages-based profit distribution mechanism in Islamic banking institutions: the case of Pakistan

This study aims to explore and analyze the issues in weightages-based profit distribution mechanism in Islamic banks from Shari’ah, practical and regulatory perspectives.

Do product offering and service quality affect customer satisfaction in Islamic and conventional banks? Evidence from an oil-based economy

This paper aims to investigate the effect of product offering and other service quality (SQ) dimensions on the satisfaction of the customers of both Islamic and conventional…

Technology acceptance model in halal industries: a systematic literature review and research agenda

The continued relevance of technologies in halal industries requires managers to understand the factors contributing to such technologies’ acceptance. The technology acceptance…

Brand loyalty model for halal fashion brands: integrating quality-loyalty model, information sources and religiosity-loyalty model

The purpose of this study is to investigate brand loyalty in halal fashion brands through three loyalty routes, namely, quality-satisfaction-loyalty model, information sources and…

Online cash waqf behavioral intention: the role of knowledge of cash waqf and trust

This study aims to explore the determinants that impact state Islamic University/Perguruan Tinggi Keagamaan Islam Negeri students’ intention to adopt online cash waqfs. In doing…

How to attract wealthy Muslims to contribute to cash waqf (Islamic endowment) held by the Islamic banks? Case in Indonesia

Exploring the current phenomenon of the cash waqf-linked sukuk (CWLS) program issuance that involves Islamic banks in Indonesia, this paper aims to investigate the key barriers…

The effect of external Shariah audit on the performance of Islamic banking: evidence from Bahrain and Oman

This paper aims to examine the effect of external Sharia audit on the performance of Islamic banks in Bahrain and Oman, which are countries that implement it. This study aims to…

Ijara of specified benefits and forward Ijara as a form of finance in Islamic banks in the virtual era

Ijara is one of the exchange contracts that is based on selling benefits and services. There are several forms of Ijara: Ijara specified objects, specified work and hiring a…

Risk and reward: unraveling the link between credit risk, governance and financial performance in banking industry

This study aims to investigate the moderating role of corporate governance (CG) on the relationship between credit risk (CRs) and financial performance (FP) of banks listed in the…

Halal B2B marketing in the metaverse: crafting a conceptual framework to pinpoint opportunities and challenges, outlining the agenda for future research

The study aims to explore the theoretical framework of Halal B2B marketing in the metaverse, develop a conceptual framework for future research, identify challenges and…

The intersection of faith and tourism: an exploratory study on halal tourism motivations among Indian millennials

This study aims to explore the motivations of emerging market millennial Muslims to partake in halal tourism, a developing sector of the travel industry that caters to the…

Religiosity as an intervening variable in consumers’ increased green purchase intention (GPI) toward natural dye batik in Indonesia

This study aims to examine the factors that influence the increase in purchase intention toward green batik products with religiosity as an intervening variable.

Nurturing trust in Islamic banking within the metaverse for market success

This study aims to investigate the impact of trust in the metaverse on the Islamic banking sector, particularly in facilitating market success. Additionally, it seeks to explore…

Halal–friendly attributes: a comparative study of different Muslim genders’ intentions to visit non–Islamic destinations

This study aims to examine how halal-friendly attributes at non-Islamic destinations affect the tourist attitude and visiting intentions of Muslim tourists of different genders…

Determinants of purchase intention towards halalcertified cosmetic products among nonMuslims

There is paucity of research on the significant criteria that non-Muslims consider when purchasing halal cosmetics. Consequently, this paper aims to apply the theory of planned…

Halal certification in food products: science mapping of present and future trends

This study aims to evaluate the knowledge structure of halal certification in food and beverages. The growth of the Muslim population and the expanding economic activities among…

Developing Muslim-friendly hospital practices: understanding the key drivers

The purpose of this study is to examine the appropriate components and sub-components of Muslim-friendly hospital practices that comply with Islamic medical ethics and Sharia…

Halal tourism ecosystem: networks, institutions and implementations in Indonesia

This study aims to investigate the components of a halal tourism ecosystem and how to establish a model for an effective halal tourism ecosystem. Therefore, each component can…

Consumers’ level of patronage of halal business in Nigeria: Do religiosity and advertising matter?

The purpose of this paper is to measure the effects of religiosity and advertising on consumers’ patronage of halal industry in Nigeria.

Readiness to change in Islamic banking: the significance of adaptability and Islamic work ethics

This paper aims to investigate Islamic work ethics and adaptability towards change readiness of Islamic Bank employees in Indonesia with commitment as a mediating variable. This…

Prediction of the performance of halal food industry using a system dynamics simulation model

This study aims to develop a system dynamics (SD) simulation model to forecast the performance of the Indonesian halal industry to verify whether decision-making has been properly…

Investigating EWOM and halal product knowledge on gen Z’s halal cosmetics purchase intentions in Pakistan

This study aims to improve the theory of planned behavior (TPB) model by incorporating electronic word of mouth (E-WOM) as a factor influencing attitude (ATT), subjective norms…

Advancing the consumer behaviour theory in halal food: review literature and directions for future research

This paper aims to examine existing literature on halal food consumption from the perspective of consumer behaviour research. It identifies progress, current state and gaps and…

Quantifying the quantile connectedness among Memecoin, Halal ETF and ESG index

The purpose of this paper is to examine the connectedness among Memecoin, Halal exchange traded funds (ETF) and environmental, social and governance (ESG) indexes in different…

Analysis to increase sharia credit card users: study in four cities in Indonesia

The purpose of this study is to examine the effect and influence of perceived usefulness and perceived ease of use on knowledge sharing to improve and use Islamic credit cards.

Strengthening a sustainable Islamic financial industry through digital banking

This study aims to determine the factors that influence the actual behavior of Islamic digital banking customers based on the users’ perspectives during the recovery from the…

Motivations fluidity: the effect of cultural factors on the formation of grocery shopping motivations

Shopping motivations are considered the primary stimuli for shoppers in the prepurchase stage of the customer journey. This study contributes to the understanding of how cultural…

What drives to adopt Islamic banking products and services: is it shariah compliance or convenience?

The main issue is whether customers prefer convenience over Shariah compliance or the opposite when they decide their Islamic banking needs. The purpose of this paper is to…

The role of metaverse and blockchain in enhancing digital Islamic finance: empirical perspective

This study aims to investigate the connections between the adoption of technology, user experience (UX), financial transparency and accountability, specifically focusing on the…

Factors that determine Islamic entrepreneurial intention: an empirical investigation using two country samples

Islam describes business as a legitimate means of halal income. However, little is known about what attracts people towards Islamic entrepreneurship or halalpreneurship. By…

The intention to adopt metaverse in Islamic banks: an integrated theoretical framework of TAM and religiosity intention model

This paper aims to explore the intention to adopt the Metaverse in Islamic banks, with a particular focus on evaluating perceived usefulness, ease of use, user satisfaction and…