Journal of Islamic Marketing: Volume 15 Issue 10

Expressive relationship between religion and emotional bonding on consumers’ loyalty in the banking sector

Ratna Dewi, Hastuti Mulang, Junaidi Junaidi

This study aims to examine the role of religion on Indonesia’ Muslim consumers’ emotional bonding and loyalty.

Marketing religious programs on television as a nonfavorite program: a study in Indonesia

Prida Ariani Ambar Astuti, Antonius Widi Hardianto, M. Sarofi Sahrul Romadhon, Roel P. Hangsing

This study aims to examine the strategy of TV9 Nusantara, one of the local televisions in Indonesia, marketing its religious programs when soap operas are the most popular…

Donors’ intentions to use crowdfunding-based waqf model in Kuwait: application of unified theory on acceptance and use of technology (UTAUT) model

Meshari Al-Daihani, Ahmad Sufian Che Abdullah, Azian Madun

This study aims to examine the factors that affect individuals’ intentions of participating in waqf-based crowdfunding model in Kuwait.

How does TAM affect impulsive buying on halal fashion products via shopping mobile apps?

Moh Muhlis Anwar

By using Technology Acceptance Model, the purpose of this study is to investigate how the perceived usefulness and ease-of-use of shopping mobile apps affects consumer’s flow…

The nexus between halal industry and Islamic green finance: a bibliometric analysis

Rodame Monitorir Napitupulu, Raditya Sukmana, Aam Slamet Rusydiana, Utari Evy Cahyani, Berto Mulia Wibawa

This scholarly paper aims to explore the interconnections between the halal industry and Islamic green finance while also offering valuable insights and recommendations to various…

Beyond-money framing and customer decision to patronise Islamic banking: an experimental study

A. Azizon, Rahmatina Awaliah Kasri, Kenny Devita Indraswari, Wahyu Jatmiko

The recent growth of Islamic bank (IB) assets in Indonesia has been mainly driven by government interventions rather than the organic development on the demand side. A novel…

Satisfaction unveiled: decoding the antecedents and consequences of halal tourism – a metaanalytical approach

Nikshit Gautam, Mohit Verma, Bhumika Ray

This study aims to identify the dimensions of satisfaction in the halal tourism literature by analyzing the identified antecedents and outcomes. The study aims to synthesize the…

Corporate social responsibility: the key to improving brand equity and reputation for local sports associations in Islamic countries

Amir Montazeri

Attracting resources (financial and non-financial), supporters and the community’s attention to sports and physical activity has become essential for local sports associations…

The purchase intention of Ar-Rahnu Islamic financing contract in Malaysia: perception of Muslim consumers

Mohd Hanafi Azman Ong, Norazlina Mohd Yasin, Nur Syafikah Ibrahim

The purpose of this paper is to investigate a distinct set of characteristics that influence Muslim customers’ intentions to purchase Ar-Rahnu Islamic financing contract in…

Schadenfreude and purchase intention for counterfeit luxury brands among Iranian consumers

Soheyla Salimian, Seyed Mehdi Mirmehdi, Reza Salehzadeh, Saeed Moraadipoor

The purpose of this study is to investigate the impact of brand hate, personality traits (jealousy and sadism) and corporate social irresponsibility (CSI) on schadenfreude and the…

The roles of word of mouth, religiosity and behavioral control toward halal cosmetics’ purchase intention: attitude as mediation

Yulist Rima Fiandari, Baroya Mila Shanty, Maylia Dwi Nanda

This study aims at discovering the antecedent of halal cosmetics’ purchase intention by conducting development on planned behavioral theory through adding the constructs of word…

Applying the consumption values theory to explain farmers’ choice of interest–free agriculture financing products

Imran Mehboob Shaikh

Using the consumption values theory (CVT) as a baseline model, this study aims to evaluate the factors that influence farmers' decision-making behavior regarding interest-free…

Enabling Islamic internet-only banks acceptance: an empirical analysis of the UTAUT framework and Islamic compliance

Rizaldi Yusfiarto, Indri Supriani, Lu’liyatul Mutmainah, Lukman Hamdani, Annes Nisrina Khoirunnisa, Muhammad Hanif Ibrahim

The purpose of this study is to explore a theoretical model using the unified theory of acceptance and use of technology framework by adding Islamic compliance (IC) and security…