Journal of Islamic Marketing: Volume 15 Issue 7

Mapping the barrier and strategic solutions of halal supply chain implementation in small and medium enterprises

Dewie Saktia Ardiantono, Gde Dharma Ardyansyah, Mushonnifun Faiz Sugihartanto, Muhammad Ubaidillah Al Mustofa, Netty Lisdiantini

This study aims to identify the challenges, promote respective solutions and construct strategies for the implementation of the halal supply chain in Indonesia’s small and…

Muslims’ reluctance to social media campaigns about organ donation: an exploratory study

Olfa Nouira, Salma Ayari

Despite the intense social media (SoMe) campaigns promoting organ donation, the direct impact on registration and transplantation rates remains unclear among Sunni Muslims who…

Halal cosmetics: a technology-empowered systematic literature review

Christine Wan Shean Liew, Noorliza Karia

Globally, the halal cosmetics market is experiencing rapid growth and is considered a key economic driver in shaping economy development and growth. However, the extant research…

Ranking and rating halal-certified restaurants in Malaysia: an application of AHP

Md. Siddique E. Azam, Anis Najiha Ahmad, Haruna Babatunde Jaiyeoba

The purpose of the study is to measure the performance level of halal compliance practices by the halal-certified restaurants in Malaysia and rank and rate them based on several…

Intention to adopt a blockchain-based halal certification: Indonesia consumers and regulatory perspective

Etikah Karyani, Ira Geraldina, Marissa Grace Haque, Ahmad Zahir

Halal certification is an acknowledgment of the halalness of a product or service issued by a halal regulator based on Islamic law. This study aims to investigate the intentions…

Influence of halal marketing on intention towards halal cosmetics: halal awareness and attitude as mediators

Shahedul Hasan, Mohammad Faruk, Kamron Naher, Shazzad Hossain

The purpose of this study is to examine how halal marketing affects intention and to assess the mediating effects of halal awareness and halal attitude on the relationship between…

Does consumer religiosity matter for green banking adoption? Evidence from a Muslim-majority market

Mohamed Bouteraa, Brahim Chekima, Hanudin Amin, Elhachemi Tamma, Suddin Lada, Rudy Ansar, Ming Fook Lim

A significant dilemma facing humankind in the present time is environmental degradation. To alleviate the pressure on natural resources, green banking (GB) has been acknowledged…

Understanding and overcoming the obstacles in Muslim female athlete branding

Ali Hasaan, Adele Berndt, Mücahit Fişne

The increased importance of sports and athlete brands highlights the need for athletes to pay attention to branding as it has positive impacts. As athletes, Muslim women have not…

Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia

Dina Hanifasari, Ilyas Masudin, Fien Zulfikarijah, Aniek Rumijati, Dian Palupi Restuputri

This paper aims to investigate the impact of halal awareness on the relationship between halal supply chain knowledge and purchase intention for halal meat products in the…

Name order effects on cobrand perceptions: the impacts of product similarity and language structure

John J. Sailors, Jamal A. Al-Khatib, Tarik Khzindar, Shaza Ezzi

The Islamic world spans many different languages with different language structures. This paper aims to explore one way in which language structure affects consumer response to…

The role of trust and perceived risk on Muslim behavior in buying halal-certified food

Hardius Usman, Nucke Widowati Kusumo Projo, Chairy Chairy, Marissa Grace Haque

The purpose of this study to examine the factors that encourage/inhibit Muslim behavior in buying halal-certified food (HCF), based on two theories, the…