Journal of Islamic Marketing: Volume 13 Issue 1

Guest editorial

Ida Madieha Abdul Ghani Azmi, Noriah Ramly, Majdah Zawawi

Halal Malaysia brand equity mishap: False recognition of brand mere recognition using mixed method approach

Wan Rusni Wan Ismail, Mohhidin Othman, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Nik Mohd Shahril Nik Mohd Nor

Brand mere recognition is the fundamental step in brand awareness and the first hurdle that any brand needs to achieve before brand equity can come into the picture. Thus…

Negotiation of needs towards halal talents sustainability

Norhayati Rafida Abdul Rahim, Ismail Abdullah, Noor Azrina Yahya, Muhammad Nizam Awang, Siti Zubaidah Muhammad, Safiyyah Ahmad Sabri, Norfaizah Nadhrah Ahmad

This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia.

Prioritising the risks in Halal food supply chain: an MCDM approach

Shahbaz Khan, Mohd Imran Khan, Abid Haleem, Abdur Rahman Jami

Risk in the Halal food supply chain is considered as the failure to deliver the product which complies with Halal standards. The purpose of this paper is to identify the risk…

Analysing barriers towards management of Halal supply chain: a BWM approach

Mohd Imran Khan, Shahbaz Khan, Abid Haleem

Assurance of Halal integrity up to the consumption point requires a supply chain approach. Credence quality attributes of Halal products make adoption and management of Halal…

Halal logistic services, trust and satisfaction amongst Malaysian 3PL service providers

Nur Izatul Irani Binti Selim, Suhaiza Zailani, Azmin Azliza Aziz, Muhammad Khalilur Rahman

This study aims to empirically examine a model of the halal logistic services, its impact on manufacturers’ trust and satisfaction.

Halal logistics: practices, integration and performance of logistics service providers

Noorliza Karia

This paper aims to examine the halal value creation in halal logistics practices and halal logistics integration in delivering halal products and/or services by investigating the…

Online disclosure practices of halal-friendly hotels

Ikram Nur Muharam, Mehmet Asutay

This research analyses the online disclosure practices of halal-friendly hotels, denoting their service provision within “halal” expectancies. This study aims to discover the…

The needs of Muslim hotel customers: evidence from Russian guests

Anna Shnyrkova, Marina Predvoditeleva

The purpose of this study is to identify Halal hotel attributes demanded by the Russian Muslim travelers. Following this, the study aims to investigate whether gender and types of…

Muslim tourist perceived value on revisit intention to Bandung city with customer satisfaction as intervening variables

Juliana Juliana, Febika Fitrian Putri, Neni Sri Wulandari, Udin Saripudin, Ropi Marlina

This study aims to investigate the influence of Muslim tourist perceived value (MTPV) on Muslim millennials’ intention to revisit Bandung (Indonesia) with customer satisfaction as…

The influence of Islamic attributes and religious commitments toward halal wellness services customer satisfaction and loyalty

Nurdin Sobari, Andyan Kurniati, Hardius Usman

This study aims to analyze the behavior of Indonesian Muslim consumers toward halal wellness services, especially to determine the effect of Islamic attributes providing halal…

Customer experience management in medical tourism (case study: Iranian hospital’s medical tourists)

Hamed Dabaghi, Saeid Saieda Ardakani, Seyed Mohammad Tabataba’i-Nasab

The purpose of this paper is to focus on the emerging phenomenon of medical tourism in the context of Iran from a customer experience management perspective and benchmark of their…

Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction

Alshaimaa Bahgat Alanadoly, Suha Fouad Salem

This paper aims to study the predictors influencing hijabista satisfaction towards Hijab fashion brands and their willingness to pay premium pricing as fashion consumers. The…

How important is CRM toward customer’s loyalty to conventional and Islamic bank marketing strategy? : A case study from Indonesia

Jono Mintarto Munandar, Dewi Oktaviani, Yenni Angraini

This paper aims to test the effect of customer relationship management (CRM) strategy on customer loyalty of bank customers.