European Journal of Marketing: Volume 7 Issue 2

An analysis of the status of marketing in Egypt

Saddik Saddik

Assesses the present stage of marketing development in Egypt. Identities the basic factors responsible for the development or underdevelopment of marketing. Concludes that…

Nonmetric multidimensional scaling: a user's guide

Peter Doyle

Outlines the technique of nonmetric multidimensional scaling, revealing its uses and limitations in the field of market research. Presents various study results of consumer…

Evaluation of retail store attributes and Sales performance

R.L. Davies

Describes a case study undertaken for a Chain company marketing durable goods rather than food products. Outlines the application of three techniques for assessing store attribute…

Demand, marketing and time

Julian Lowe

Discusses extensions to traditional theories of economic demand, emphasizing in particular the derived nature of demand for many consumers, as well as capital goods, and the…

Marketing of protein‐rich foods in developing countries

Bo Wickström

Examines the possibilities of marketing formulated commercially distributed foods for combatling malnutrition in low‐income developing countries. Looks at the general character of…

Power and influence structures in distribution channels

Ian F. Wilkinson

Examines a number of features of the power and influence structures of distribution channels. Discusses a number of dimensions of the distribution of power and influence in…

The need for a system for an extensive information analysis of specific marketing decisions

Christian Grönroos

Suggests that in marketing decision making some problems are unique and call for a specially designed information‐generating process. Stresses the importance of a decision…

Conspectus of degree courses in marketing

James Bannister, David Jobber

This conspectus attempts to achieve three objectives: