Evaluation of retail store attributes and Sales performance

Abstract

Describes a case study undertaken for a Chain company marketing durable goods rather than food products. Outlines the application of three techniques for assessing store attribute and sales performance. Attempts to report the potential and limitations of a statistical methodology in the business situation.

Citation

Davies, R.L. (1973), "Evaluation of retail store attributes and Sales performance", European Journal of Marketing, Vol. 7 No. 2, pp. 89-102. https://doi.org/10.1108/EUM0000000005104