Marketing of protein‐rich foods in developing countries

Abstract

Examines the possibilities of marketing formulated commercially distributed foods for combatling malnutrition in low‐income developing countries. Looks at the general character of consumer demand and distribution of purchasing power, while also investigating income as a determinant of nutritional status. Suggests that in developing countries there is a need for low‐cost nutritious foods being stressed by marketing departments in order to tempt the consumer.

Citation

Wickström, B. (1973), "Marketing of protein‐rich foods in developing countries", European Journal of Marketing, Vol. 7 No. 2, pp. 112-118. https://doi.org/10.1108/EUM0000000005106