Demand, marketing and time

Abstract

Discusses extensions to traditional theories of economic demand, emphasizing in particular the derived nature of demand for many consumers, as well as capital goods, and the influence of time on consumption. Ains to provide valuable predictions about consumer behaviour in order to and understanding and decision making in certain spheres of marketing.

Citation

Lowe, J. (1973), "Demand, marketing and time", European Journal of Marketing, Vol. 7 No. 2, pp. 103-111. https://doi.org/10.1108/EUM0000000005105