Table of contents
A Comparative Study of Advertising in Canada, the United Kingdom and Turkey
Erdener Kaynak, L.A. MitchelPresents the results of a small‐scale cross‐national study undertaken to compare the characteristics of advertising practices in Canada, the UK and Turkey. Investigates the extent…
East European Competition in the UK Car Market: Some Empirical Evidence
David Stewart, Neil HoodConsiders the policies adopted with regard to the import car marketing strategy from East Europe. Looks at the success achieved by two car producers, and presents empirical…
Regional Differences in Consumer Usage of Eggs
Deborah Inman, John BarkerStates that marketing of any commercial product is beset with problems which become exacerbated by demand for the product declining over time. Presents the findings of a study…
Aid to Small‐Scale Retailing: The Norwegian Case
David A. KirbyLooks at aspects of government intervention in the provision of social welfare services with regard to marketing. Investigates legislation by the Norwegian government which has…
The Evaluation of Pre‐tests by Advertising People: Results of a Survey in Belgium
P. Vanden Abeele, P. LuystermanLooks at the opinions and attitudes of advertisers and agencies with regard to pre‐testing and pre‐test methods in a small market like Belgium. Evaluates the criteria of the study…
Ethical Beliefs in Marketing Management: a Cross‐Cultural Study
Kam‐Hon LeePresents an empirical study of the ethical standards of marketing management practices evaluated by practising managers. Considers two important dimensions of this: cross‐cultural…
Household Purchasing Decisions: How do American and Dutch Consumers Differ?
Robert T. Green, Bronislaw J. Verhage, Isabella C. M. CunninghamInvestigates husband/wife influence on purchasing decisions for a variety of goods and services in the Netherlands and in the USA. Reveals that there are substantial differences…
Generic Products in Belgium: Introduction and Conditions
M. GoormansLooks at the introduction and marketing of generic products in Belgium. Examines the costs and benefits of their introduction and indicates that their introduction must be made at…
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall