Ethical Beliefs in Marketing Management: a Cross‐Cultural Study

Abstract

Presents an empirical study of the ethical standards of marketing management practices evaluated by practising managers. Considers two important dimensions of this: cross‐cultural and inter‐management level perspectives. Concludes that it is advisable to first, try to avoid least desirable marketing practices, and second, upgrade the moral standard in the business community.

Citation

Lee, K. (1981), "Ethical Beliefs in Marketing Management: a Cross‐Cultural Study", European Journal of Marketing, Vol. 15 No. 1, pp. 58-67. https://doi.org/10.1108/EUM0000000004871