Aid to Small‐Scale Retailing: The Norwegian Case

Abstract

Looks at aspects of government intervention in the provision of social welfare services with regard to marketing. Investigates legislation by the Norwegian government which has affected the retail sector, and examines its programme of aid to retailers in sparsely‐populated areas. Concludes that the programme is an attempt to recognize the social and economic importance of small shops to the communities they serve and not an attempt to favour the small shop.

Citation

Kirby, D.A. (1981), "Aid to Small‐Scale Retailing: The Norwegian Case", European Journal of Marketing, Vol. 15 No. 1, pp. 33-47. https://doi.org/10.1108/EUM0000000004869